New Documentary by Filmmaker Seti Gershberg Shuns Hollywood and Embraces New Social Networking and Video on Demand Distribution Tools and Technologies

Malibu, CA, September 08, 2014 --(PR.com)-- Filmmaker, anthropologist and adventurer Seti Gershberg has shunned Hollywood by releasing his two part documentary film series via new cutting edge film distribution technologies that utilize social networking and the internet to attract customers rather than the normal Hollywood distribution channels. Gershberg retains 100% of the film rights and has the ability to sell the film to a global market right from his laptop. The film series entitled "The Path of the Sun" consists of two hour long feature length documentary films.

"Ayahausca Natrure's Greatest Gift" is a film about the medicinal plant from the Amazon and its incredible potential as a healing modality for the treatment of depression, anxiety, sleep disorders, phobias and other mental disorders. Ayahausca also has been used with great success to treat Post Traumatic Stress Disorder and drug and alcohol addiction. Many topics are discussed by leading experts who are interviewed. Topics discussed are ayahuasca's benefit as a tool for personal growth, the exploration of the supernatural as well as its potential medical benefits, it’s potential therapeutic value as a powerful medicine for healing (including discussions about the the use of ayahuasca for the treatment of depression, anxiety, sleep disorders, phobias, Post Traumatic Stress Disorder, drug and alcohol addiction), the burgeoning ayahuasca tourism industry and the dangers of travel to third world countries, especially the Amazon, the "dieta" or ayahuasca diet, curanderos, ayhuasqueros and shaman, the ayahuasca experience, the ayahuasca ceremony, the ritual and ceremony, how the brew is made, Icaros and more...

"Q'ero Mystics of Peru" is about the indigenous Indian tribe of farmers and mystics found living at altitudes of 14,000 feet in the Peruvian Andes approximately 250 KM south of the Incan capital of Cusco. Until the 1950's they lived in relative isolation and had little to do with the outside world. Due to signs indicating a prophecy has been fulfilled they have reached out to the west. Their tradition comes from a heart centered philosophy and love for man and the environment. Their mystical practices offer something of value to everyone as it facilitates the interrelationship between Kausay (vital living energy), consciousness, the material world and the supernatural realms.

Both films are distributed via its website thepathofthesun.com that utilizes new technologies that offer customers Video on Demand via downloads and Streaming Video On Demand technologies.

The film distribution platform and technological tools are supplied by vhx.tv and include a suite of tools that integrate social networking into the film distribution process.

For example, the film can be embedded and shared via multiple websites and blogs and social networking platforms such as Facebook, Twitter, Pinterest and any other website location that allows for sharing.

Each streaming video player, which includes trailers and the films can be shared via social networking, sent in an e-mail or simply shared to a friend offering a global potential market size that is substantially greater than a theatrical release in the US alone.

vhx.tv is a direct-to-fan distribution platform built for premium video. vhx.tv empowers artists to sell their work from their own websites, directly to fans.

Everything that used to be sold on digital video discs can be sold on vhx.tv. vhx.tv has helped creators sell their films, documentaries, standup specials, live concert footage, lectures, web series and more.

Through the vhx.tv platform Gershberg can offer The Path of the Sun in a variety of ways to its customers and maintain 100% of the artistic control generally eroded by working within Hollywood historical structure. 100% of the film's rights are retained by the artist and due to the direct sales channel profit margins exceeding 60%, which is unheard of utilising Hollywood distribution methods, is typical. Artists also can offer a variety of packages to make sales more enticing for buyers and profitable for sellers.

For example, The Path of the Sun currently offers packages that range from 99 cents to $45 which includes multiple movies, music and bonus footage. The $45 package represents 50% of sales and over 60% of profits since its "open for sales" pre-release on August 1. The film's official public release was on September first and coincided a "Ask Me Anything" event on Reddit.

The film will also be screened at film festivals and via community screenings.