Guestfolio Launches Lasso
Simple web-based solution allows hoteliers to build relationship with OTA guests.
Whistler, Canada, September 14, 2014 --(PR.com)-- Today Guestfolio launches Lasso, a simple web-based solution that will assist in capturing more information from Online Travel Agent (OTA) guests. This new service allows hoteliers worldwide to capture information from guests who book through an OTA, in exchange for an incentive. The web service is free of charge and open to hoteliers worldwide.
“We’ve seen that hotels and resorts worldwide sell on average 40% of their reservations through OTAs; typically these OTAs do not pass along contact details for the guests, who end up missing out on key pre-arrival service from their chosen hotel,” says Duane Hepditch, President of Guestfolio.
“We know, as a leader in Guest Relationship Management, that servicing guests pre-arrival can increase revenue per stay and, as we look to the future of travel, we see that collaboration between OTAs and hotels is key. Guests, however, should not get lost in the process,” Hepditch continues.
Lasso provides a solution to this dilemma and allows hoteliers to service OTA guests like direct bookings; offer up-sell opportunities, pre-arrival information and provide the opportunity to customize their stay. It’s simple to use and provides real-time performance of incentives created by hoteliers. It can be posted to hotel web pages and social media channels to engage guests through whatever media they use, and it takes less than 5 minutes to build.
“The beauty is in the simplicity,” said Mark Edmondson, Chief Technology Officer at Guestfolio, “for a simple exchange, hoteliers will be able to service their OTA guests before they arrive, just as they would direct booking guests.” Mark continues, “OTA bookings are usually such an impersonal channel. Lasso allows hoteliers to engage these unknown guests, showing them they're just as important as every other guest.”
As one of British Columbia's (B.C.) fastest growing tech start-ups, based in the burgeoning tech hub of Whistler, this is Guestfolio’s second innovation created for hoteliers world-wide to reach their unknown, in-bound guests. It looks to revolutionize the way hotels communicate with otherwise unreachable guests.
About Lasso.in
Lassos are web forms that sit on your hotel website, restaurant pages, even your social media pages, and allow you to incentivize your guests to register and receive a reward. Think of something that will capture your guests attention and incentivize them to provide you with their contact information. Lassos help you capture their full name, email address and in turn, enable all guests to receive up-sell opportunities, pre-arrival information or even allow them to customize their stay.
About Guestfolio.com
Guestfolio is based in Whistler, British Columbia, Canada. The company provides a seamless suite of Guest Relationship Management (GRM) tools: from customizable confirmation emails, post-stay surveys and newsletters to a dynamic Mobile Concierge trip planner. By engaging guests at key touch-points before, during and after their stay, and providing valuable insights into guest preferences and sentiment, Guestfolio helps hotels build guest satisfaction and loyalty, ultimately increasing revenues. For more information about Guestfolio and Lasso, please call 1.604.932.2510 or by email lasso@guestfolio.com.
“We’ve seen that hotels and resorts worldwide sell on average 40% of their reservations through OTAs; typically these OTAs do not pass along contact details for the guests, who end up missing out on key pre-arrival service from their chosen hotel,” says Duane Hepditch, President of Guestfolio.
“We know, as a leader in Guest Relationship Management, that servicing guests pre-arrival can increase revenue per stay and, as we look to the future of travel, we see that collaboration between OTAs and hotels is key. Guests, however, should not get lost in the process,” Hepditch continues.
Lasso provides a solution to this dilemma and allows hoteliers to service OTA guests like direct bookings; offer up-sell opportunities, pre-arrival information and provide the opportunity to customize their stay. It’s simple to use and provides real-time performance of incentives created by hoteliers. It can be posted to hotel web pages and social media channels to engage guests through whatever media they use, and it takes less than 5 minutes to build.
“The beauty is in the simplicity,” said Mark Edmondson, Chief Technology Officer at Guestfolio, “for a simple exchange, hoteliers will be able to service their OTA guests before they arrive, just as they would direct booking guests.” Mark continues, “OTA bookings are usually such an impersonal channel. Lasso allows hoteliers to engage these unknown guests, showing them they're just as important as every other guest.”
As one of British Columbia's (B.C.) fastest growing tech start-ups, based in the burgeoning tech hub of Whistler, this is Guestfolio’s second innovation created for hoteliers world-wide to reach their unknown, in-bound guests. It looks to revolutionize the way hotels communicate with otherwise unreachable guests.
About Lasso.in
Lassos are web forms that sit on your hotel website, restaurant pages, even your social media pages, and allow you to incentivize your guests to register and receive a reward. Think of something that will capture your guests attention and incentivize them to provide you with their contact information. Lassos help you capture their full name, email address and in turn, enable all guests to receive up-sell opportunities, pre-arrival information or even allow them to customize their stay.
About Guestfolio.com
Guestfolio is based in Whistler, British Columbia, Canada. The company provides a seamless suite of Guest Relationship Management (GRM) tools: from customizable confirmation emails, post-stay surveys and newsletters to a dynamic Mobile Concierge trip planner. By engaging guests at key touch-points before, during and after their stay, and providing valuable insights into guest preferences and sentiment, Guestfolio helps hotels build guest satisfaction and loyalty, ultimately increasing revenues. For more information about Guestfolio and Lasso, please call 1.604.932.2510 or by email lasso@guestfolio.com.
Contact
Guestfolio
Duane Hepditch
604-932-2510
http://www.guestfolio.com
For more information about Lasso, please call 1.604.932.2510 or by email lasso@guestfolio.com.
Duane Hepditch
604-932-2510
http://www.guestfolio.com
For more information about Lasso, please call 1.604.932.2510 or by email lasso@guestfolio.com.
Contact
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