dJAX Announces Its Adserver for Agencies

Bangalore, India, September 14, 2014 --(PR.com)-- dJAX Adserver for Agencie/Advertisers provides a unified platform to effectively handle the entire scope of advertisement delivery on the Internet, including planning, budgeting, trafficking, targeting, delivering their ads and fetching reports on the ad’s performance. With robust targeting capabilities and maximum optimized bidding abilities, dJAX provides an easy-to-use interface for advertisers to get smarter technology to run effective ad campaigns across multiple platforms such as Display, Mobile and Video.

The centralized and organized admin support helps managing different Publishers and Advertisers in an efficient manner, with different security levels to access and view the interface and data. The insights obtained through various reports can help in planning and making better decision on their marketing strategies.

Features:

Targeting – Taking the ads to the marketer’s audience.
dJAX provides effective tools to reach the targeted audience to make better ROI on advertiser’s advertising investments.

a. Geo Targeting – to reach an audience based on their locations such as country, city, state etc.
b. Demographic Targeting – To reach an audience based on their age, gender, profile etc.
c. Behavioral Targeting – To reach an audience depending on their surfing behavior such as the websites they visit, their search terms, dwell rate, bounce rate etc.
d. Audience Targeting – To reach a more specific audience.

Real Time Bidding – Intelligent buying by giving access to impressions across various sources and bid for the best to target the right audience in real time.

Frequency Capping – Allows restricting the number of times a visitor can view a particular ad or group of ads or campaign in a given period of time on a website.

Reporting – Robust reporting capabilities to give details into daily/monthly spends, revenue, ad’s performance, ad’s engaging potential, audience bounce rate, dwell rate, etc. These meaningful insights help in planning and managing the budgets and ad campaigns in a better way.

dJAX Adserver facilitates Agencies/Advertisers to plan, manage and review ad campaigns on websites, online videos and mobile screens effectively with real time buying and deeper targeting advantages.

http://www.djaxadserver.com/djax_adserver_agencies.php