High-Energy Gourmet Lunch Served to Hospital Marketers at SHSMD 2014

San Diego, CA, September 18, 2014 --(PR.com)-- For SHSMD conference attendees this year, the premiere SHSMD 2014 Networking Lunch won’t be your typical, sleep-inducing carb-filled affair.

This year, 1,500+ hospital marketing experts attending the AHA Society for Healthcare Strategy & Market Development (SHSMD) conference in San Diego will be served a delicious, high-energy, gourmet lunch sponsored by Baldwin Publishing. Baldwin Publishing’s gourmet chefs partnered with chefs at the Manchester Grand Hyatt in San Diego to prepare popular dishes from Baldwin’s Health eCooking® recipe collection.

Health eCooking® is an online video recipe library created by television chefs and approved by dietitians. Hospitals, health systems and health insurers license Health eCooking® recipes to enhance website engagement, increase web traffic and give patients a better browsing experience with healthy food options and recipe ideas.

Baldwin Publishing is hosting the SHSMD luncheon so hospital marketers can taste the recipes that attract thousands of visitors to their websites every year.

“This is a rare opportunity for hospital marketers to taste, touch and see the type of recipe content that brings people back to health websites over and over again,” says Toni Donina, CEO of Baldwin Publishing.

At the SHSMD lunch, Baldwin Publishing will be serving Wild Berry Salad with Chocolate Balsamic Dressing, followed by Chicken Piccata, a healthy twist on an Italian classic. Typically made with high-fat butter, the Health eCooking® piccata fuses olive oil and chicken broth for a full-flavored entrée that is, incredibly, under 250 calories per serving. Dessert is Strawberry Parfait made with lemony Greek yogurt and airy angel food cake -- a guilt-free indulgence at only 1 gram of fat per serving.

Hungry yet? The excitement extends beyond the banquet hall: In addition to the lunch, Baldwin Publishing will be giving away decadent chocolate chip cookies and Starbucks gift cards at booth #208.

About SHSMD

The Society for Healthcare Strategy & Market Development (SHSMD), a personal membership group of the American Hospital Association, is the largest and most prominent voice and resource for healthcare strategists, marketers and communications and public relations professionals nationwide. SHSMD serves more than 4,000 members—professionals who work in all sectors of healthcare, including hospitals and health systems, physician groups, consulting firms, advertising and public relations agencies, and service providers. From Oct. 15-19, more than 1,500 healthcare marketing professionals from across the U.S. will meet in San Diego for the annual SHSMD conference, the biggest networking event of the year for healthcare marketing professionals.

About Baldwin Publishing, Inc.

Baldwin Publishing produces award-winning healthy video recipes, fitness videos and health articles and newsletters for our more than 500 healthcare clients across the world. Our cross-platform healthcare marketing solutions include Health eCooking® syndicated healthy cooking videos and Cook eKitchen,™ healthy recipe videos for kids. We also produce bariatric video recipes, and nutrition and fitness videos. Our clients range from health insurers and hospital systems to corporate employee wellness programs.