Snooth Launches "My Wines"

New York, NY, October 29, 2007 --(PR.com)-- Snooth has launched its "My Wines" page which allows users to build and manage their personal wine cellars, maintain wish-lists, track reviews and tasting notes. Users can search results in myriad ways, sort by recent activity, quality/price ratio, or ratings. Wines may also be viewed according to availability from Snooth's partners. All results are exportable and shareable.

"Wine isn't simply a transactional experience. Your interaction with a bottle doesn’t end after you've consumed it. Cataloging, repeat purchasing, reviewing, cellaring and aging additional bottles all lead to demand for a totally different interface from the ones used by most online retailers. 'My Wines' is the product of our quest for a unified view for wine," said Snooth's Founder, Philip James.

Snooth is still in beta release. In anticipation of its full launch, Snooth will continue to add features and build its partnerships over the coming months. Visit Snooth at www.snooth.com to sign up today.

About Snooth:

Snooth is a revolutionary web-based social shopping experience that is simplifying how people select, interact with and purchase their favorite wines.

Snooth is the world's most comprehensive wine database, featuring over 1.8 million reviews for over 300,000 wines. It offers both casual and aspiring wine drinkers personalized wine recommendations, ratings & reviews, as well as a wine information search tool that seamlessly connects users to the websites of over 1,000 merchants and wineries and critics including wine.com, Sam’s Wines and Spirits, K&L Wine Merchants, Beverage Media and Inertia Beverage Group.

Snooth launched in June 2007.

Please visit www.snooth.com for more information.

Contact
646-723-4328 • media@snooth.com

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