Author Rom Gayoso Releases His Novel, "How to Win in Every Scenario: Using Scenario Planning to Create Win-Win Solutions in Ukraine and in Other Complex Situations"

Louisville, KY, September 22, 2014 --(PR.com)-- Author Rom Gayoso is proud to announce the recent release of his novel “How to Win in Every Scenario: Using Scenario Planning to Create Win-Win Solutions in Ukraine and in Other Complex Situations.” “How to Win in Every Scenario: Using Scenario Planning to Create Win-Win Solutions in Ukraine and in Other Complex Situations” is a study that presents the reader with a flexible strategy to create his/her own scenarios based on a 5-step process the author created to teach MBA students and those in the corporate world how to face complex situations and envision ways to either create winning strategies or to mitigate environmental risks. The book trailer for “How to Win in Every Scenario: Using Scenario Planning to Create Win-Win Solutions in Ukraine and in Other Complex Situations” was revealed today on DGT Book Promotion news. In addition, Rom Gayoso shared his insights in an interview this week on the Reading and Writing Addiction blog about himself and the release of “How to Win in Every Scenario: Using Scenario Planning to Create Win-Win Solutions in Ukraine and in Other Complex Situations.” Gayoso’s interview can be followed at www.readinwritin.blogspot.com and the official trailer for the book can be viewed on YouTube.

About The Book
This book is about a business research technique called "Scenario Planning". Scenarios were originally created in the 1960's for defense purposes; later on they were adopted by private enterprise with exceptional results. Nowadays they are also used for public policy. In this book you will learn the theory behind Scenario Planning, walk through three public policy examples and learn the process steps to build your own scenarios. This book will show you how to use both qualitative and quantitative inputs combined into a method designed to help you envision the future and win in every scenario. Go forth and win!

Praise for “How to Win in Every Scenario: Using Scenario Planning to Create Win-Win Solutions in Ukraine and in Other Complex Situations”:

“This is a great book, brilliantly written with a very interesting concept that many people can take advantage of and it is definitely worth the investment many times over.” - Sarah Holloway, Blogger, Indie Book Release News

About The Author
Rom Gayoso is a professional economist with 12+ years of experience in the Semiconductor industry and he teaches graduate Economics, Statistics and Management courses at local universities in Phoenix, AZ. His expertise is in Econometric Modeling, Competitive Intelligence and Scenario Planning; he is responsible for developing several forecasting models for a Fortune 500 firm. His materials have been presented both in the United States and abroad - at SCIP, World Future Society, Institute of Business Forecasting, Intelligence for Business Strategy, Executive MindXchange Market Research Summit, and Future Trends Conferences.

"How to Win in Every Scenario: Using Scenario Planning to Create Win-Win Solutions in Ukraine and in Other Complex Situations" (236 pages, ISBN# 978-1499057485) is available online at Amazon, Xlibris and Barnes and Noble. To learn more about Rom Gayoso and How to Win in Every Scenario: Using Scenario Planning to Create Win-Win Solutions in Ukraine and in Other Complex Situations, visit www.phoenixeconomist.wix.com/scenario.