HAGA to Add New Image to Product Description on Amazon.com Product Page
Carson City, NV, September 24, 2014 --(PR.com)-- Home and Garden America will soon be adding a survival seed vault image to their existing product description. While most product descriptions on Amazon.com are strictly made up of text, the Company will add a descriptive image to their product description to make it more appealing to people who are trying to get information about the product.
"The old adage, a picture is worth a thousand words, is true and we want to make the information on our page more interesting and easy to understand than the typical Amazon descriptions are. The boring black and white text that is usually just one long block of information becomes a chore to look at much less read and we don't want our customers to become bored and leave the page because of the perceived time and effort involved in deciphering all that information," said one of the company representatives.
"If an image is allowed in that space why would anyone want to use text instead. Pictures convey much more than words alone so combining the written product description with images just makes a lot of sense to us. If you try and describe a survival seed vault, it is much easier to do with words and an actual image than with words alone and offers much less opportunity for misunderstandings by the consumer," she added.
"The Company feels that potential customers will benefit from the clarity of presentation afforded by adding the image. We will be monitoring the change in engagement by our customers as compared to the previous text only product description and making any further changes based upon that data," she said.
Home and Garden America confirmed the possibility of the action as coming about shortly.
About
Home and Garden America began as a home improvement company and later went into the bed and bath industry as a supplier of top of the line home furnishings. The company became interested in organic gardening while trying to find better tasting vegetables. The company recently expanded its home line to include items from the garden category.
"The old adage, a picture is worth a thousand words, is true and we want to make the information on our page more interesting and easy to understand than the typical Amazon descriptions are. The boring black and white text that is usually just one long block of information becomes a chore to look at much less read and we don't want our customers to become bored and leave the page because of the perceived time and effort involved in deciphering all that information," said one of the company representatives.
"If an image is allowed in that space why would anyone want to use text instead. Pictures convey much more than words alone so combining the written product description with images just makes a lot of sense to us. If you try and describe a survival seed vault, it is much easier to do with words and an actual image than with words alone and offers much less opportunity for misunderstandings by the consumer," she added.
"The Company feels that potential customers will benefit from the clarity of presentation afforded by adding the image. We will be monitoring the change in engagement by our customers as compared to the previous text only product description and making any further changes based upon that data," she said.
Home and Garden America confirmed the possibility of the action as coming about shortly.
About
Home and Garden America began as a home improvement company and later went into the bed and bath industry as a supplier of top of the line home furnishings. The company became interested in organic gardening while trying to find better tasting vegetables. The company recently expanded its home line to include items from the garden category.
Contact
Home and Garden America
Chuck Harmon
888-822-3410
homeandgardenamerica.com
Chuck Harmon
888-822-3410
homeandgardenamerica.com
Contact
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