Ubiquity of Social Media to Drive the Global Gamification Market from 2014 to 2018: TechNavio

London, United Kingdom, October 02, 2014 --(PR.com)-- TechNavio, a global tech-focused research firm has announced the publication of its market research report on the Global Gamification Market 2014-2018.

About Gamification

Gamification is the process of implementing game mechanics into the non-gaming context to drive user engagement and problem solving. It is not about creating real games, but about using game techniques to engage users. The Global Gamification market is witnessing impressive growth, projecting a CAGR of 68.4 percent during the forecast period.

About the Report

The latest report by TechNavio focuses on the need to improve customer interaction, as customers' purchasing behavior information is important for marketing professionals to design strategies for effective consumer engagement. The report also highlights the increasing importance of social media, as it has given a new marketing platform to organizations for showcasing their products and receive feedback.

“Networking sites and social media have become essential marketing tools. In the Global Gamification Market, content sharing, collaboration and the trend toward socialization including personalization have also gained traction, and social networks are considered to be the next marketing platform that many enterprises are moving towards,” says Faisal Ghaus, Vice President of TechNavio.

Key Information Covered in the Report:

Market segmentation, size and forecast through 2018

Market Growth Drivers:
-Need to Improve Customer Interaction
-For a full detailed list, view the report.

Market Challenges:
-Issues Related to Solution Selection
-For a full detailed list, view the report.

Market Trends:
-Increased Importance of Social Media
-For a full detailed list, view the report.

Key Vendors:
-Badgeville Inc.
-Bunchball Inc.
-Gigya Inc.
-Pug Pharm Inc.

Other Prominent Vendors:
-BigDoor Media
-Crowd Twist
-Enterprise Gamification
-Gamify

If you are interested in more information, please contact media@technavio.com.

About TechNavio

TechNavio is a leading global technology research and advisory company.

Founded in 2003, TechNavio has about 200 analysts globally and develops over 2000 pieces of research every year, covering more than 500 technologies across 80 countries.

TechNavio analysts employ primary as well as secondary research techniques to ascertain the size and vendor landscape in a range of markets. Analysts obtain information using a combination of bottom-up and top-down approaches, besides using in-house market modeling tools and proprietary databases. They corroborate this data with the data obtained from various market participants and stakeholders across the value chain, including vendors, service providers, distributors, re-sellers, and end-users.