Public Relations 101 Class to Take Place at General Assembly in NYC on October 15th

New York, NY, October 01, 2014 --(PR.com)-- General Assembly, with campuses throughout the United States, London, Hong Kong, Sydney and Melbourne, will welcome Public Relations and Journalism professional, Allison Kugel, to teach its flagship Public Relations class - Public Relations 101 - at its New York City campus, on Wednesday, October 15th at 6PM.

Allison Kugel is Creative Director of Public Relations and Social Media Firm, Full Scale Media, as well as an acclaimed entertainment and political journalist with close to two hundred published newsmaker profile feature stories to her credit.

Allison Kugel will be lecturing and encouraging class participation in this two hour workshop that will cover the following topics for those looking to get publicity and news coverage for their brand, business or start-up:

- Gain the ability to identify the difference between a topic (such as your business or expertise or invention) and news.

- Be able to extract the news from the whole topic.

- Develop a thorough understanding of how press release newswires work and their place in 2014 public relations and marketing.

- Find out how the media machine works - why things get covered, why other things don’t, how to branch out to get multiple points of coverage in television, radio, print, and online media for the same topic, and how to think creatively to gain PR opportunities.

- Learn how to think like a publicist.

About Public Relations 101 at General Assembly in New York City:

Whether you’re an entrepreneur, start-up, social media or marketing professional, small business, or just looking to up your media skills, this class will help you understand the fundamentals of public relations. You’ll learn what constitutes news and how to extract newsworthy angles and create compelling pitches, as well as when and how to reach out to journalists for optimum chances of getting media coverage for yourself or your business. You’ll also find out how to develop an eye for what makes a topic newsworthy to journalists, the place of press releases in 21st century public relations, and how to syndicate news. Plus, you’ll participate in in-class practical applications of what you have learned.

To purchase tickets for this class: https://generalassemb.ly/education/public-relations-101/new-york-city/7925

About Allison Kugel:

Publicist and writer, Allison Kugel, founded her first public relations company, Allison Dawn PR, in 2003 after great success as a media savvy entrepreneur working in the realms of Entertainment, Non-profit, Corporate, Niche Consumer Goods, and Internet Public Relations. Allison Kugel’s decade-established company, Allison Dawn PR, has joined forces with social media-savvy company President, Jared Kugel, to form Full Scale Media.

Known for impeccable writing and verbal communications skills, Allison’s creative media pitches have a tremendous impact on television and radio producers, bloggers, newspaper reporters, magazine editors, and the celebrity community, and have garnered countless press bookings in all forms and combinations of media for a diverse roster of clients.

As a writer, Allison has published articles on women's interests and business that have appeared in various international publications and in University newsletters. Allison has also conducted, published and syndicated in-depth interviews with newsmakers from: film, television, recording, sports, politics, publishing, health and international affairs.

Her articles, essays and excerpts from her many interviews have been re-published by: Yahoo omg!, MSN Wonderwall, San Francisco Chronicle, LA Times Blog, HollywoodReporter.com, DrudgeReport.com, Toronto Sun, W.E.N.N., Seattle Post-Intelligencer, UCLA FEM Magazine, Jewish Living Magazine, Social Life Magazine, to name a few.

Allison has written feature stories on and promotional pieces for Ron Paul, Ralph Nader, Obama advisor David Plouffe, Oscar winning actress Mo’Nique, rock legends Gene Simmons and Bret Michaels, model turned-author Jenny McCarthy, spiritual guru Deepak Chopra and renowned Harvard Professor and bestselling author, Dr. Andrew Weil.

Allison’s public relations career has included client bookings and media placements in/on: Good Morning America, Nickelodeon News, The Wall Street Journal, People Magazine, Mashable, US Weekly, The Tyra Banks Show, Redbook Magazine, Entrepreneur Magazine, Fox Business News, MSNBC, and many more.