The GfK Group Partners with Charlotte American Marketing Association

Charlotte, NC, October 10, 2014 --(PR.com)-- The Charlotte Chapter of the American Marketing Association is proud to announce the addition of their newest partner, GfK Group, who will serve as official partner of a monthly Charlotte AMA event series, AMA’s regional chapter’s retreat, and an annual signature event.

As part of this newly formed partnership the Charlotte AMA, in conjunction with GfK, will host The Magical Agency Tour: A Rolling Tour of Charlotte’s Rockin’ Agencies. Additionally, preparations are underway for the organization’s annual signature event, marketCHARLOTTE. The event brings together hundreds of marketers, advertisers, designers, and communication professionals to network and discuss the challenges and opportunities facing the marketing community.

About GfK
GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers’ experiences and choices.

The Nuremberg based company is Germany’s largest market research institute, and the fourth largest market research organization in the world. The GfK Group provides services in the three sectors of market research, technology and media, custom research, and retail.

About The American Marketing Association
The American Marketing Association (AMA) is a professional association for individuals and organizations that are leading the practice, teaching, and development of marketing worldwide. AMA is the only organization, with over 75 chapters in the US and Canada, that brings together marketers, across all specialties, to collaborate and inspire one another. The AMA’s principal roles are:

• Connecting: Serving as a conduit to foster knowledge sharing.
• Informing: Providing resources, education, career and professional development opportunities.
• Advancing: Promoting and supporting marketing practice and thought leadership.

Through relevant information, comprehensive education and targeted networking, the AMA assists marketers by deepening their marketing expertise, elevating their careers and ultimately, helping them achieve better results. For more information about the AMA, please visit www.AMA.org.