UK’s Unique New B2B Media Event Will Focus on Performance Growth, Changing Business Models and Multi-Platform Content Delivery

London, United Kingdom, October 11, 2014 --(PR.com)-- The Information Industry Network – the European division of SIIA, the leading association representing the software and digital content industries – will convene top B2B publishing, information and media industry executives at the Business Media Insights 2014 conference. Held 22 October at One Wimpole Street in London, the event will feature top executives from Haymarket Business Media, Financial Times, Pearson, Incisive Media, Centaur Media, EMAP and more.

Business Media Insights 2014 will address trends in in boosting sales, gaining customers insights from data, content platforms, social media and marketing as well as how to improve business performance in an era of unprecedented transformation and disruption.

Conference highlights include:

· Content masterclass presentations from Adrian Barrick, Editorial Director at Haymarket Business Media, and Tom Hall, VP, Strategic Partnerships & Technology Delivery at Pearson;
· Presentation by Financial Times CTO John O’Donovan, who will discuss the integration of disparate data sources into a consistent content offering;
· Presentation by Caroline Frost, Global Director of Learning and Development at Informa, who will discuss how getting the right people and developing them will help your business grow; and
· Informative keynote sessions moderated by Colin Morrison, chairman to a range of media companies in the UK and Australia. One session will be an interview with Peter Rigby, former CEO of Informa, who oversaw its growth from a company valued at a few million pounds to a business with a market capitalization exceeding £3bn, and will discuss the changing media and information landscape, new content distribution channels, branding and digital development. The other keynote session will be a special panel discussion focusing on the B2B media industry’s most pressing issues. This keynote discussion will feature:

o Helmut Graf, Chief Executive Officer, VNR Verlag fur die Deutsche Wirtschaft AG
o Simon Middelboe, Managing Director, Centaur Media
o Tim Weller, Founder and Group Chief Executive, Incisive Media

For a complete schedule of events, visit: http://siia.net/london/2014/schedule.asp

Who: The Information Industry Network (IIN)
What: Business Media Insights 2014 #bmi2014conf
When: Wednesday, 22 October 2014 from 8 a.m. – 19.00 pm
Where: One Wimpole Street, London W1G 0AE

Sponsors and partners of the event include Flume Training, MarkLogic, Adestra, Research Information, InPublishing, What’s New in Publishing, Prism Consult, and Outsell, Inc.

About SIIA
SIIA is the leading association representing the software and digital content industries. SIIA represents approximately 800 member companies worldwide that develop software and digital information content. SIIA provides global services in government relations, business development, corporate education and intellectual property protection to the leading companies that are setting the pace for the digital age. For more information, visit www.siia.net.

About IIN
Based in the UK, the Information Industry Network (IIN) delivers events and provides resources for European-based SIIA media, publishing, and information member companies. The goals of IIN are to help publishing, information and media businesses to learn, improve and connect as they navigate the challenges of improving business and operational performance across the differing content arenas, including web, mobile, research, social, analysis, events, data, e-commerce, and print. For more information, visit www.siia.net/iin.