Brant Cooper, NY Times Bestseller Author Speaks About Lean Startup 2.0 in New Book
Learn Lean Brand Development from Brant Cooper in Chicago on October 24, 2014. Hosted by the Heartland Mobile Council, Chicago Lean Startup Circle, the Kimberly-Clark Corporation, and Coalition: Impact. Twitter hashtags #theleanbrand #BrandsStartups.
Chicago, IL, October 18, 2014 --(PR.com)-- Heartland Mobile Council’s Brands+Startups™ has partnered with the Chicago Lean Startup Circle, the Kimberly-Clark Corporation, and Coalition: Impact to bring you Brant Cooper - the New York Times Bestseller author to Chicago on Friday, October 24, 2014.
We all know that innovation takes time and resources — and this may especially ring true for startups who often find themselves scouring for creative ways to leverage limited resources available to them effectively. So, for those who want to take their brand to the next level quickly and under a limited budget — Brant’s book, The Lean Brand, gives an entirely new approach to brand development that is rooted in experimentation, validated learning, and iteration.
What is Lean Brand Development?
Brand development is not about a genius with a factory-think, black-box process. Nor is it about a waterfall approach where the supposed brilliance of a few creative elites trickles downstream. Instead, Lean Brand Development is about the hard work of learning where real, paying customers connect with you and how to continuously adjust, iterate, and grow your brand to meet those connections. Lean Brand Development:
Replaces the conventional process with continuous iteration.
Replaces a brand genius with validated learning.
Is optimized for the discovery and delivery of value.
If you are new to using lean methodologies for brand innovation, either in a startup or an enterprise, this session will give an overview of the approach as well as a starting point to begin taking advantage of the techniques. And, if you already are a seasoned brand manager, this session will provide new ways to run the types of experiments you can use to accelerate brand innovation.
Brant has spoken at the Chicago Lean Startup Circle numerous times since 2010, and now, the HMC and its partners are excited to welcome Brant back to Chicago to introduce The Lean Brand. Visit http://theleanbrand-chicago.eventbrite.com for more details.
About Brant Cooper
Brant Cooper helps organizations big and small innovate. He is the co-author of the New York Times Bestseller, The Lean Entrepreneur, and is a sought after speaker, advisor and mentor. He has over 16 years experience helping companies bring innovative products to market. His startup career includes Tumbleweed, Timestamp, WildPackets, inCode, and many others. He has experienced IPO, acquisition, rapid growth and crushing failure. Brant previously authored The Entrepreneur's Guide to Customer Development, the first purpose-written book to discuss Lean Startup and Customer Development concepts, earning a distribution of over 50K. He has worked with thousands of entrepreneurs across the globe. Brant is the Co-Founder of Moves the Needle Group, which has advised the innovation practices of leading companies such as: Qualcomm, Intuit, Capital One, Pitney Bowes, and Hewlett-Packard. Learn more about Brant and his new book at http://leanbrandbook.com/, and follow Brant on Twitter @brantcooper.
About Lean Startup Circle
Founded in 2009, Lean Startup Circle is for Peer-to-Peer lean startup know-how. It is a decentralized grassroots organization of Lean Startup practitioners all over the world. We come together to share tips, tricks, and stories about our successes and failures building companies. We are dedicated to applying lean startup thinking and building lean startup leadership. Go to http://www.leanstartupcircle.com/ for more information.
About Kimberly-Clark Corporation
Kimberly-Clark and its well-known global brands are an indispensable part of life for people in more than 175 countries. Every day, nearly a quarter of the world's population trust K-C's brands and the solutions they provide to enhance their health, hygiene and well-being. With brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex and Depend, Kimberly-Clark holds No. 1 or No. 2 share positions in more than 80 countries. To keep up with the latest K-C news and to learn more about the Company's 142-year history of innovation, visit http://www.kimberly-clark.com/ or follow us on Facebook or Twitter.
About Coalition: Impact
Coalition: Impact seeks to create a vibrant gathering place for purpose-driven people to connect and build solutions that will impact communities and shape a better world. We serve as a central location for community leaders, non-profit and for-profit innovators, entrepreneurs and other innovators to come together and make real and sustainable change: a place to work, share knowledge, leverage resources, replicate good ideas, and collaborate across neighborhoods and communities. A portion of all proceeds from Coalition: Impact will be invested right back into our mission-driven events and community to educate and inspire the Chicagoland community. Programming is designed to stimulate new ideas, conversations, and collaborations. Our events strive to be the nexus point for diverse engagement between social innovators – a ‘collision space’ for unlikely allies and their wide spectrum of interests, values, and approaches. Go to http://www.CoalitionImpact.com/ for more information.
About The Heartland Mobile Foundation™
The Heartland Mobile Foundation™ is a Chicago-based 501(c)(3) non-profit organization whose mission is to foster economic development in the Heartland of America to build the future mobile marketers. Through its partnership with brands in its main initiatives–Mobile University™ Week, the Brands+Startups™ Challenge, Heartland Mobile Certification, HMAction–Heartland Mobile serves to grow and guide the industry. Visit http://heartlandmobile.org/ to learn more.
We all know that innovation takes time and resources — and this may especially ring true for startups who often find themselves scouring for creative ways to leverage limited resources available to them effectively. So, for those who want to take their brand to the next level quickly and under a limited budget — Brant’s book, The Lean Brand, gives an entirely new approach to brand development that is rooted in experimentation, validated learning, and iteration.
What is Lean Brand Development?
Brand development is not about a genius with a factory-think, black-box process. Nor is it about a waterfall approach where the supposed brilliance of a few creative elites trickles downstream. Instead, Lean Brand Development is about the hard work of learning where real, paying customers connect with you and how to continuously adjust, iterate, and grow your brand to meet those connections. Lean Brand Development:
Replaces the conventional process with continuous iteration.
Replaces a brand genius with validated learning.
Is optimized for the discovery and delivery of value.
If you are new to using lean methodologies for brand innovation, either in a startup or an enterprise, this session will give an overview of the approach as well as a starting point to begin taking advantage of the techniques. And, if you already are a seasoned brand manager, this session will provide new ways to run the types of experiments you can use to accelerate brand innovation.
Brant has spoken at the Chicago Lean Startup Circle numerous times since 2010, and now, the HMC and its partners are excited to welcome Brant back to Chicago to introduce The Lean Brand. Visit http://theleanbrand-chicago.eventbrite.com for more details.
About Brant Cooper
Brant Cooper helps organizations big and small innovate. He is the co-author of the New York Times Bestseller, The Lean Entrepreneur, and is a sought after speaker, advisor and mentor. He has over 16 years experience helping companies bring innovative products to market. His startup career includes Tumbleweed, Timestamp, WildPackets, inCode, and many others. He has experienced IPO, acquisition, rapid growth and crushing failure. Brant previously authored The Entrepreneur's Guide to Customer Development, the first purpose-written book to discuss Lean Startup and Customer Development concepts, earning a distribution of over 50K. He has worked with thousands of entrepreneurs across the globe. Brant is the Co-Founder of Moves the Needle Group, which has advised the innovation practices of leading companies such as: Qualcomm, Intuit, Capital One, Pitney Bowes, and Hewlett-Packard. Learn more about Brant and his new book at http://leanbrandbook.com/, and follow Brant on Twitter @brantcooper.
About Lean Startup Circle
Founded in 2009, Lean Startup Circle is for Peer-to-Peer lean startup know-how. It is a decentralized grassroots organization of Lean Startup practitioners all over the world. We come together to share tips, tricks, and stories about our successes and failures building companies. We are dedicated to applying lean startup thinking and building lean startup leadership. Go to http://www.leanstartupcircle.com/ for more information.
About Kimberly-Clark Corporation
Kimberly-Clark and its well-known global brands are an indispensable part of life for people in more than 175 countries. Every day, nearly a quarter of the world's population trust K-C's brands and the solutions they provide to enhance their health, hygiene and well-being. With brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex and Depend, Kimberly-Clark holds No. 1 or No. 2 share positions in more than 80 countries. To keep up with the latest K-C news and to learn more about the Company's 142-year history of innovation, visit http://www.kimberly-clark.com/ or follow us on Facebook or Twitter.
About Coalition: Impact
Coalition: Impact seeks to create a vibrant gathering place for purpose-driven people to connect and build solutions that will impact communities and shape a better world. We serve as a central location for community leaders, non-profit and for-profit innovators, entrepreneurs and other innovators to come together and make real and sustainable change: a place to work, share knowledge, leverage resources, replicate good ideas, and collaborate across neighborhoods and communities. A portion of all proceeds from Coalition: Impact will be invested right back into our mission-driven events and community to educate and inspire the Chicagoland community. Programming is designed to stimulate new ideas, conversations, and collaborations. Our events strive to be the nexus point for diverse engagement between social innovators – a ‘collision space’ for unlikely allies and their wide spectrum of interests, values, and approaches. Go to http://www.CoalitionImpact.com/ for more information.
About The Heartland Mobile Foundation™
The Heartland Mobile Foundation™ is a Chicago-based 501(c)(3) non-profit organization whose mission is to foster economic development in the Heartland of America to build the future mobile marketers. Through its partnership with brands in its main initiatives–Mobile University™ Week, the Brands+Startups™ Challenge, Heartland Mobile Certification, HMAction–Heartland Mobile serves to grow and guide the industry. Visit http://heartlandmobile.org/ to learn more.
Contact
Heartland Mobile Council
Hugh Jedwill
+1 (312) 235-2821
http://heartlandmobilecouncil.org/
Hugh Jedwill
+1 (312) 235-2821
http://heartlandmobilecouncil.org/
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