CreativeWorks Marketing Wins International Branding Award

The 2014 Hermes Creative Awards received over 5,500 entries from around the world and CreativeWorks Marketing is pleased to announce that their branding initiative for Master Edge Homes was awarded a gold award. The Hermes Award competition has grown to one of the largest of its kind in the world, recognizing outstanding work in the industry.

Toronto, Canada, October 22, 2014 --(PR.com)-- The 2014 Hermes Creative Awards received over 5,500 entries from around the world and CreativeWorks Marketing is pleased to announce that their branding initiative for Master Edge Homes was awarded a gold award. The Hermes Award competition has grown to one of the largest of its kind in the world, recognizing outstanding work in the industry.

Earlier this year, Master Edge Homes decided to refocus their business from small renovation projects to custom home building and large home renovation projects. By refocusing the service, they also would need to refocus their message and to do that strategically, they enlisted the help of CreativeWorks Marketing. Using CreativeWorks’ 5-step marketing process, which involved a competitive analysis, research and strategic planning, CreativeWorks rebranded Dwayne Butler Contracting into a new brand: Master Edge Homes.

The Hermes Creative Awards is administered and judged by the Association of Marketing and Communication Professionals (www.amcpros.com). The international organization consists of several thousand marketing, communication, advertising, public relations, and media production professionals.

Dwayne Butler, President of Master Edge Homes says, "When we first began the branding process, we never thought we'd be where we were at the end of it. I was amazed at the impact. The end result has brought forth an identity that I had never imagined. Our employees, sub-contractors, suppliers and clients know exactly who we are and what we stand for, without me having to remind them."

"Helping medium-sized business increase sales through strategic marketing and brand awareness is what we’re all about," says Doug Hohener, President of CreativeWorks Marketing. Dwayne and his team allowed us to work with them to establish their unique selling proposition, define their target audience, and the creative freedom to develop a new brand, and a new company name that resonates their value to their consumer audience.

CreativeWorks Marketing is a fifteen-time award-winning agency that excels in strategic marketing, helping medium-sized businesses achieve their marketing goals.

For more information, contact:
Doug Hohener, CreativeWorks Marketing, 416-653-3053
dhohener@creativeworksmarketing.com
Dwayne Butler, Master Edge Homes
Dwayne@masteredgehhomes.com
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CreativeWorks Marketing
Doug Hohener
416-653-3053
creativeworksmarketing.ca
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