October is Pink-A-Leo-Licious

Watchung, NJ, October 22, 2014 --(PR.com)-- Dedicated to the physical strength and well being of gymnasts, Plum Practicewear is proud to announce its participation in October’s National Breast Cancer Awareness Month. According to the statistics released in 2014, over 200,000 new cases of breast cancer are diagnosed every year and early detection through awareness is critical to its cure. Approximately 95,000 women are expected to participate in USA Gymnastics programs this year. Put into context, breast cancer has the potential to wipe out the population for an entire sport in the United States.

Plum Practicewear has committed to join the rally in the fight against breast cancer and will donate a portion of the proceeds for each “Think Pink” leotard sold on plumpracticewear.com during the month of October to breast cancer research at the Frederick B. Cohen Cancer Center, which is a division of Newark Beth Israel in Newark, NJ. “The goal of this fundraiser is to empower gymnasts to give back to a cause that will touch 1 out of 8 women in their lifetime. Eight of our liveliest pink leos are included in this fundraiser. From the stripes of Zany Zebra, to the swirls of Carnival and sparkle of Hollywood, our bold pink power leos are sure to bring out any girl’s sassy side,” said Nicole Midura, Plum Practicewear Vice President of Marketing and Sales.

The American Cancer Society and the pharmaceutical society of Imperial Chemical Industries founded Nation Breast Cancer Awareness Month in 1985. Throughout the month of October various charities and organizations throughout the world contribute to the cause by raising funds for research and promoting awareness.

To shop Plum Practicewear’s entire “Think Pink” line or to learn more please visit plumpracticewear.com.

About Plum Practicewear
Founded in 2011 in New Jersey, Plum Practicewear is an innovator and manufacturer of funky, limited-edition leotards and shorts that are designed to deliver confidence and durability to gymnasts within every level of training. Plum's affordable garments are produced on the East Coast in the United States. Their commitment to their customers is appreciation, availability and ready-to-ship signature collections.

Web Site: PlumPracticewear.com