TFI Envision, Inc. Develops TV Spot for Goodwill

Bridgeport, CT, October 23, 2014 --(PR.com)-- TFI Envision, Inc. created “The Stuff Good is Made Of” broadcast TV commercial for Goodwill of Western & Northern Connecticut, Inc. as an integral part of the campaign they developed.

Donating to Goodwill® is practical, but research by TFI Envision showed that most people have some attachment to or memory associated with their belongings. This insight drove TFI Envision to develop the “The Stuff Good is Made Of” campaign. By identifying and respecting this notion, the campaign reminds donors that by passing on gently used belongings they no longer use or need, they’re giving it a whole new family, a whole new purpose and a whole new life – and they’re helping Goodwill® change lives in the process.

“The Stuff Good is Made Of” TV commercial focuses on getting people to understand the value of donating their unused items. TFI Envision designed the spot with three vignettes: a ballerina, a boy learning to ride a bike with his dad and a family playing a board game. Each developed to describe how a donated item can live on with a new owner. The spot began airing on local media in late August.

TFI Envision was responsible for the concept and execution of the campaign including this broadcast TV commercial, a series of billboards, newspaper and magazine advertising, MTA Transit posters and digital advertising.

The campaign TFI Envision created for the Goodwill “The Stuff Good is Made Of” has garnered 7 awards to date, including:
- Advertising Club of Westchester Big W 2014 Awards - Two Gold Awards
- Advertising Club of CT 60th Annual Awards - Silver Award
- American Graphic Design Awards
- American Web Design 2014 Awards
- American Graphic Design & Advertising Awards 29 - One Best of Category Award and One Excellence Award

To view the TV commercial on YouTube go to: youtube.com/watch?v=PMS3Nhn70MQ

Since 1975, TFI Envision, Inc. of Norwalk, CT, has specialized in developing strategic design and marketing solutions for branding, packaging, promotion, digital and corporate communications; helping organizations achieve their marketing and communication goals with compelling, consistent messaging that is on brand and on target.