Marketers Get Closer to Their Adobe Analytics Clickstream Data
Openbridge Integrates with Adobe’s Analytics Platform, Enabling Marketing Professionals with Direct Access to Clickstream Data
Boston, MA, October 28, 2014 --(PR.com)-- Openbridge, a data logistics platform, today announced an integration with Adobe Analytics, one of the most advanced enterprise web analytics solution on the market. This integration provides a simple tool for marketers to extract clickstream data resident in Adobe Analytics system, creating new pathways for Adobe customers to combine clickstream data with other data sources to provide insight for their companies.
“Our integration will offer Adobe Analytics customer innovative possibilities to obtain clickstream data and assist marketing professionals who want to perform deeper analysis by combining click-stream data with mobile, media, retail, social and CRM data,” said Thomas Spicer, CEO and Founder for Openbridge.
By providing direct access to click-stream data from the Adobe Analytics platform marketing professionals and data analysts can undertake critical cross-channel analysis of consumer patterns and behaviors. Additionally, Openbridge stores the data in an open and standards based format allowing marketers the opportunity to directly access their click stream data in order to explore, investigate and visualize with whatever tools best suits their endeavors.
“We have processed billions of Adobe clickstream events monthly. By helping data analysts and marketing professionals directly explore and analyze their clickstream data, we are expanding their understanding of how it fits in the broader context of the connected consumer,” said Thomas Spicer. “Since today’s marketers are responsible for consistent insights about consumers across a complex ecosystem of channels and campaigns, unlocking the value of Adobe Analytics integration creates the freedom and flexibility to uncover new insights that deliver improved results.”
About Openbridge
Openbridge is a data logistics platform designed to collect, discover and act upon real-time data simply, quickly and smartly. The Openbridge platform provides you to access to data from your marketing efforts hidden in social networks like Facebook, Twitter, YouTube, Instagram as well as web analytics tools (e.g., Omniture, Webtrends, Google Anlaytics), media platforms (e.g., DoubleClick DFA, DoubleClick Search, AdWords), and in-store activity (i.e., point-of-sale, loyalty activity, etc.). To learn more information go to http://www.openbridge.com
About Adobe Analytics
Adobe Analytics is the award-winning analytics backbone of Adobe Marketing Cloud. It is the industry’s best-selling, and most advanced enterprise analytics solution, used by more than 140,000 marketers and analysts at the world’s largest brands to better understand their businesses by leveraging big data. Adobe Analytics measures nearly 7 trillion server calls each year. For more information go to http://www.adobe.com/solutions/digital-analytics/marketing-reports-analytics.html
“Our integration will offer Adobe Analytics customer innovative possibilities to obtain clickstream data and assist marketing professionals who want to perform deeper analysis by combining click-stream data with mobile, media, retail, social and CRM data,” said Thomas Spicer, CEO and Founder for Openbridge.
By providing direct access to click-stream data from the Adobe Analytics platform marketing professionals and data analysts can undertake critical cross-channel analysis of consumer patterns and behaviors. Additionally, Openbridge stores the data in an open and standards based format allowing marketers the opportunity to directly access their click stream data in order to explore, investigate and visualize with whatever tools best suits their endeavors.
“We have processed billions of Adobe clickstream events monthly. By helping data analysts and marketing professionals directly explore and analyze their clickstream data, we are expanding their understanding of how it fits in the broader context of the connected consumer,” said Thomas Spicer. “Since today’s marketers are responsible for consistent insights about consumers across a complex ecosystem of channels and campaigns, unlocking the value of Adobe Analytics integration creates the freedom and flexibility to uncover new insights that deliver improved results.”
About Openbridge
Openbridge is a data logistics platform designed to collect, discover and act upon real-time data simply, quickly and smartly. The Openbridge platform provides you to access to data from your marketing efforts hidden in social networks like Facebook, Twitter, YouTube, Instagram as well as web analytics tools (e.g., Omniture, Webtrends, Google Anlaytics), media platforms (e.g., DoubleClick DFA, DoubleClick Search, AdWords), and in-store activity (i.e., point-of-sale, loyalty activity, etc.). To learn more information go to http://www.openbridge.com
About Adobe Analytics
Adobe Analytics is the award-winning analytics backbone of Adobe Marketing Cloud. It is the industry’s best-selling, and most advanced enterprise analytics solution, used by more than 140,000 marketers and analysts at the world’s largest brands to better understand their businesses by leveraging big data. Adobe Analytics measures nearly 7 trillion server calls each year. For more information go to http://www.adobe.com/solutions/digital-analytics/marketing-reports-analytics.html
Contact
Openbridge
Thomas Spicer
857-234-1008
www.openbridge.com
Thomas Spicer
857-234-1008
www.openbridge.com
Contact
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