China Social, Digital Marketing Strategies of the World’s Biggest Brands Revealed in New Annual Subscription Based Report
First-of-its-kind series of weekly reports dive uncommonly deep to describe how global brands succeed on China’s rapidly evolving social media channels such as WeChat, Weibo and Alibaba’s Tmall.
Shanghai, China, October 30, 2014 --(PR.com)-- Resonance, a pioneer in social media and digital marketing for luxury and lifestyle brands in the PRC, today launched the China Social Branding Report. This new intelligence service draws from 8+ years of experience launching multinational brands in China.
Rand Han, founder of Resonance, on the challenge global brands have in China: “As China’s netizens become more wealthy, increasing numbers of global brands are attempting to establish relationships with them via social media. The problem then is how exactly to establish these connections.”
“Though we are a social media agency, education is a huge part of our business” said Rand. “We’ve found the best way to educate is to provide deep case studies, analyzing not only top-line strategy, but also the detailed nuts-and-bolts of successful competitor brand digital ecosystems; including communication methods, influencer partnerships, and campaign implementation. We created the China Social Branding Report (CSBR) to help global marketers quickly understand China social, digital marketing through the eyes of the biggest brands in the world.”
Product highlights:
· Weekly report (52 reports annually, 20-60 pages per report) each covering a single brand’s successful social strategy and execution in China. Brands covered include: Starbucks, BMW, Coke, Tiffany, Adidas, Coach, Lancome, Michael Kors and others.
· Access to consulting forums where Resonance’s on-the-ground team of digital strategists and researchers field questions and help subscribers understand every facet of the report.
· In-depth analysis of brand digital, social channels, key influencer partnerships, major campaigns, and integrated ecommerce and O2O initiatives.
· In-depth analysis of content strategies and review of how brands balance education, global messaging, and locally relevant engagements to connect with Chinese consumers.
The CSBR has launched today with two subscription packages available on an annual basis. Please visit http://www.resonancechina.com/china-social-branding-report/ to learn more and download two complimentary sample reports: Xiaomi and Michael Kors.
About Resonance: Founded in 2009, Resonance is a Shanghai-based social media agency focused on lifestyle and luxury brands, with 40+ in-house staff. Our clients include Fendi, DKNY, Versace, Zegna, Swarovski, GoPro, Absolut Vodka, and others.
Resonance Media Contact: Rand Han
rand.han@resonancechina.com
Rand Han, founder of Resonance, on the challenge global brands have in China: “As China’s netizens become more wealthy, increasing numbers of global brands are attempting to establish relationships with them via social media. The problem then is how exactly to establish these connections.”
“Though we are a social media agency, education is a huge part of our business” said Rand. “We’ve found the best way to educate is to provide deep case studies, analyzing not only top-line strategy, but also the detailed nuts-and-bolts of successful competitor brand digital ecosystems; including communication methods, influencer partnerships, and campaign implementation. We created the China Social Branding Report (CSBR) to help global marketers quickly understand China social, digital marketing through the eyes of the biggest brands in the world.”
Product highlights:
· Weekly report (52 reports annually, 20-60 pages per report) each covering a single brand’s successful social strategy and execution in China. Brands covered include: Starbucks, BMW, Coke, Tiffany, Adidas, Coach, Lancome, Michael Kors and others.
· Access to consulting forums where Resonance’s on-the-ground team of digital strategists and researchers field questions and help subscribers understand every facet of the report.
· In-depth analysis of brand digital, social channels, key influencer partnerships, major campaigns, and integrated ecommerce and O2O initiatives.
· In-depth analysis of content strategies and review of how brands balance education, global messaging, and locally relevant engagements to connect with Chinese consumers.
The CSBR has launched today with two subscription packages available on an annual basis. Please visit http://www.resonancechina.com/china-social-branding-report/ to learn more and download two complimentary sample reports: Xiaomi and Michael Kors.
About Resonance: Founded in 2009, Resonance is a Shanghai-based social media agency focused on lifestyle and luxury brands, with 40+ in-house staff. Our clients include Fendi, DKNY, Versace, Zegna, Swarovski, GoPro, Absolut Vodka, and others.
Resonance Media Contact: Rand Han
rand.han@resonancechina.com
Contact
Resonance
Angie Hsu
+862153028238
http://www.resonancechina.com/
1035 Changle Road, 2nd Floor
Shanghai, China 200031
Angie Hsu
+862153028238
http://www.resonancechina.com/
1035 Changle Road, 2nd Floor
Shanghai, China 200031
Contact
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