Advertising Agency Karsh Hagan Partners with the CU Health Plan to Launch Kids Wellness Initiative That is Powered by Fun
Karsh Hagan, a full-service marketing consultancy and advertising agency, recently launched the new kids’ health and fitness initiative Brussels + Muscles.
Denver, CO, October 31, 2014 --(PR.com)-- Brussels and Muscles Empowers Kids to Lead Family Change.
Karsh Hagan, a full-service marketing consultancy and advertising agency, recently launched the new kids’ health and fitness initiative Brussels + Muscles. The agency was responsible for insights, strategy, brand messaging, creative development and implementation to drive awareness and membership for the new kids’ brand. Brussels + Muscles engages kids and parents through integrating animation and gamification to encourage less screen time and more sunshine.
“We are very excited to announce Brussels + Muscles by Be Colorado. Together with Karsh Hagan we developed a one-of-a-kind brand and program that empowers kids and parents to develop healthy habits,” says Tony DeCrosta, Chief Plan Administrator for the CU Health Plan and Be Colorado. “We were searching for a national quality creative agency that knows Colorado, and Karsh Hagan’s experience for helping successfully brand other CU initiatives made our partnership a natural fit.”
Brussels + Muscles is a part of the wellness program Be Colorado and is available at no cost to all CU Health Plan member kids between the ages of 5 and 11. The program partners with GeoPalz and ZisBoomBah, two leading kids’ fitness and nutrition programs, to use gaming, tracking and rewards to help kids turn more of their time into playtime. Brussels + Muscles also includes a custom educational curriculum that gives parents and kids the tools to track progress and help their families become healthier.
Since its launch in late September, Brussels + Muscles has already seen success. Approximately 1600 parents and children attended either the Denver Zoo or the Cheyenne Mountain Zoo launch events, and almost 13% of all eligible kids enrolled in the program. In addition, the campaign creative garnered honorable mention at the 2014 Art Directors Club Denver awards for both categories Broadcast Design and Identity Development.
“Karsh Hagan is proud to be CU Health Plan’s marketing partner to create a brand that is driven by the desire to empower kids to lead family change,” says Pocky Marranzino, Co-President at Karsh Hagan. “Less than one month after launch the program is on track to reach their goals for enrollment and—better yet—their goals for helping instill healthy habits that, hopefully, last a lifetime.”
In early 2013, Karsh Hagan became the agency of record for The University of Colorado Denver. And subsequently has successfully collaborated on brand development and launches for Brussels + Muscles by Be Colorado, Anschutz Health and Wellness Center and the CU College of Nursing.
About Karsh Hagan:
In 1977, Phil Karsh and Tom Hagan founded Karsh Hagan on the love of a great idea. After 37 years, that’s what keeps us hungry today. A full service-advertising, branding and digital agency. Key clients include: American Crew, Arrow Electronics, Colorado Tourism Office, InnovAge, Pinnacle Bank, University of Colorado Denver, VISIT DENVER, Southern Land and others. Projected agency billings for 2014 are $54 million. Karsh Hagan was recognized as one of the top small businesses in The Denver Post’s 2013 Top Workplaces and one of the Top 100 Woman-Owned Companies in 2013 from ColoradoBiz Magazine. For more information, visit www.karshhagan.com, check out our blog, “Like” us on Facebook and follow us on Twitter @karshhagan. Karsh Hagan recently relocated to 685 South Broadway, Denver, CO 80209.
About the CU Health Plan:
In 2010, in an effort to create a more cost-effective way of providing healthcare to their employees, the University of Colorado, University of Colorado Hospital Authority, and University Physicians, Inc., established The CU Health Plan under the University of Colorado Health and Welfare Trust.
About Be Colorado:
Be Colorado, the integrated wellness program of the CU Health Plan, was established in 2011. Be Colorado serves as the comprehensive wellness component of the Plan, aiming to provide participants the tools, resources, environment, and motivation needed to enhance wellness.
Karsh Hagan, a full-service marketing consultancy and advertising agency, recently launched the new kids’ health and fitness initiative Brussels + Muscles. The agency was responsible for insights, strategy, brand messaging, creative development and implementation to drive awareness and membership for the new kids’ brand. Brussels + Muscles engages kids and parents through integrating animation and gamification to encourage less screen time and more sunshine.
“We are very excited to announce Brussels + Muscles by Be Colorado. Together with Karsh Hagan we developed a one-of-a-kind brand and program that empowers kids and parents to develop healthy habits,” says Tony DeCrosta, Chief Plan Administrator for the CU Health Plan and Be Colorado. “We were searching for a national quality creative agency that knows Colorado, and Karsh Hagan’s experience for helping successfully brand other CU initiatives made our partnership a natural fit.”
Brussels + Muscles is a part of the wellness program Be Colorado and is available at no cost to all CU Health Plan member kids between the ages of 5 and 11. The program partners with GeoPalz and ZisBoomBah, two leading kids’ fitness and nutrition programs, to use gaming, tracking and rewards to help kids turn more of their time into playtime. Brussels + Muscles also includes a custom educational curriculum that gives parents and kids the tools to track progress and help their families become healthier.
Since its launch in late September, Brussels + Muscles has already seen success. Approximately 1600 parents and children attended either the Denver Zoo or the Cheyenne Mountain Zoo launch events, and almost 13% of all eligible kids enrolled in the program. In addition, the campaign creative garnered honorable mention at the 2014 Art Directors Club Denver awards for both categories Broadcast Design and Identity Development.
“Karsh Hagan is proud to be CU Health Plan’s marketing partner to create a brand that is driven by the desire to empower kids to lead family change,” says Pocky Marranzino, Co-President at Karsh Hagan. “Less than one month after launch the program is on track to reach their goals for enrollment and—better yet—their goals for helping instill healthy habits that, hopefully, last a lifetime.”
In early 2013, Karsh Hagan became the agency of record for The University of Colorado Denver. And subsequently has successfully collaborated on brand development and launches for Brussels + Muscles by Be Colorado, Anschutz Health and Wellness Center and the CU College of Nursing.
About Karsh Hagan:
In 1977, Phil Karsh and Tom Hagan founded Karsh Hagan on the love of a great idea. After 37 years, that’s what keeps us hungry today. A full service-advertising, branding and digital agency. Key clients include: American Crew, Arrow Electronics, Colorado Tourism Office, InnovAge, Pinnacle Bank, University of Colorado Denver, VISIT DENVER, Southern Land and others. Projected agency billings for 2014 are $54 million. Karsh Hagan was recognized as one of the top small businesses in The Denver Post’s 2013 Top Workplaces and one of the Top 100 Woman-Owned Companies in 2013 from ColoradoBiz Magazine. For more information, visit www.karshhagan.com, check out our blog, “Like” us on Facebook and follow us on Twitter @karshhagan. Karsh Hagan recently relocated to 685 South Broadway, Denver, CO 80209.
About the CU Health Plan:
In 2010, in an effort to create a more cost-effective way of providing healthcare to their employees, the University of Colorado, University of Colorado Hospital Authority, and University Physicians, Inc., established The CU Health Plan under the University of Colorado Health and Welfare Trust.
About Be Colorado:
Be Colorado, the integrated wellness program of the CU Health Plan, was established in 2011. Be Colorado serves as the comprehensive wellness component of the Plan, aiming to provide participants the tools, resources, environment, and motivation needed to enhance wellness.
Contact
Karsh Hagan
Camille Ziccardi
303.539.4660
www.karshhagan.com
685 South Broadway, Denver CO 80209
Camille Ziccardi
303.539.4660
www.karshhagan.com
685 South Broadway, Denver CO 80209
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