Insights on How to Establish Differentiation Through Brand Experience on BrandingBusiness’ New "Expert Opinion"
Andrea Fabbri, BrandingBusiness’ new Director of Strategy for New York, shares insights into the challenges facing both clients and agencies engaged in rebranding efforts.
Irvine, CA, October 31, 2014 --(PR.com)-- BrandingBusiness, a leading business-to-business brand strategy and development firm with offices in California and New York, has premiered a new installment of its 'Expert Opinion' interview podcast. The new show features Andrea Fabbri, BrandingBusiness’ newly hired Director of Strategy for New York, sharing insights about the challenges facing both clients and agencies today that are engaged in rebranding efforts.
“B2B rebranding efforts in today’s business environment face myriad challenges," said 'Expert Opinion' interviewer and BrandingBusiness Founding Partner, Ray Baird. “Andrea Fabbri and I discuss the importance of differentiation, establishing a clear vision, and why the brand experience plays a major role in business success."
Fabbri is an accomplished brand strategist with global experience in digital and traditional landscapes, who manages the New York City BrandingBusiness office. Working on both the client and agency sides, he has over two decades of experience in building brands in such industries as energy, clean tech, software, financial, education and telecommunication. His diverse client list spans global 500 Fortune companies and nimble startups, including Google, Cisco, Intelsat, AAFMAA, Lunera Lighting and Xcel Energy.
While at Intelsat, the world’s largest satellite communications provider, Fabbri transformed the organization into a dynamic, global brand. He directed global product launches and regional outreach efforts in 15 languages, and spearheaded the development of a marketing operating system that integrated mobile and digital platforms. His tenure culminated with the launch of the new Intelsat brand in 200 countries, following a $6 billion merger with PanAmSat.
In 2011, he joined Unison, a brand innovation firm based in Washington, DC, with clients in the B2B and consumer sectors across 30 countries. Fabbri holds an M.B.A from Johns Hopkins University and earned his undergraduate degree in Economics at La Sapienza University in Rome, Italy.
"Expert Opinion" is a podcast and Internet radio show hosted by the four BrandingBusiness Founding Partners, Baird, Alan Brew, Michael Dula and Ryan Rieches. First launched in 2011, the interview series features top branding thinkers and business influencers from the B2B world. These interviews cover all things branding, from strategy and development to engagement and evaluation. The podcasts are a popular feature on the BrandingBusiness website. They also have a home on YouTube and are shared through various social channels as well as the monthly BrandingBusiness newsletter.
The editorial team at BrandingBusiness is eager to hear from top-notch B2b thought leaders and branding experts interested in contributing to our site, www.brandingbusiness.com. We provide the recorded interview to our guests to share with their audiences and promote via their own channels. If you would like to join the conversation in a podcast or by contributing a blog post, contact jill@brandingbusiness.com.
About BrandingBusiness
BrandingBusiness is a brand strategy and development consultancy that helps B2B companies establish, assess, and position transformational brands. The company, formerly known as RiechesBaird, views brands as strategic assets that are best leveraged by integrating brand strategy with business strategy. It offers a rigorous approach to brand building, engagement and design with programs customized for unique challenges and opportunities B2B companies face. Its founding partners are sought-after brand strategists who, over the past 20 years, have worked with American Airlines, Cisco, Constellation Energy, Elsevier, Huawei, ITT, Pacific Life, Sharp, Sage Software, and Toyota Material Handling USA, among other companies. BrandingBusiness has offices in Irvine, Calif., and New York City.
“B2B rebranding efforts in today’s business environment face myriad challenges," said 'Expert Opinion' interviewer and BrandingBusiness Founding Partner, Ray Baird. “Andrea Fabbri and I discuss the importance of differentiation, establishing a clear vision, and why the brand experience plays a major role in business success."
Fabbri is an accomplished brand strategist with global experience in digital and traditional landscapes, who manages the New York City BrandingBusiness office. Working on both the client and agency sides, he has over two decades of experience in building brands in such industries as energy, clean tech, software, financial, education and telecommunication. His diverse client list spans global 500 Fortune companies and nimble startups, including Google, Cisco, Intelsat, AAFMAA, Lunera Lighting and Xcel Energy.
While at Intelsat, the world’s largest satellite communications provider, Fabbri transformed the organization into a dynamic, global brand. He directed global product launches and regional outreach efforts in 15 languages, and spearheaded the development of a marketing operating system that integrated mobile and digital platforms. His tenure culminated with the launch of the new Intelsat brand in 200 countries, following a $6 billion merger with PanAmSat.
In 2011, he joined Unison, a brand innovation firm based in Washington, DC, with clients in the B2B and consumer sectors across 30 countries. Fabbri holds an M.B.A from Johns Hopkins University and earned his undergraduate degree in Economics at La Sapienza University in Rome, Italy.
"Expert Opinion" is a podcast and Internet radio show hosted by the four BrandingBusiness Founding Partners, Baird, Alan Brew, Michael Dula and Ryan Rieches. First launched in 2011, the interview series features top branding thinkers and business influencers from the B2B world. These interviews cover all things branding, from strategy and development to engagement and evaluation. The podcasts are a popular feature on the BrandingBusiness website. They also have a home on YouTube and are shared through various social channels as well as the monthly BrandingBusiness newsletter.
The editorial team at BrandingBusiness is eager to hear from top-notch B2b thought leaders and branding experts interested in contributing to our site, www.brandingbusiness.com. We provide the recorded interview to our guests to share with their audiences and promote via their own channels. If you would like to join the conversation in a podcast or by contributing a blog post, contact jill@brandingbusiness.com.
About BrandingBusiness
BrandingBusiness is a brand strategy and development consultancy that helps B2B companies establish, assess, and position transformational brands. The company, formerly known as RiechesBaird, views brands as strategic assets that are best leveraged by integrating brand strategy with business strategy. It offers a rigorous approach to brand building, engagement and design with programs customized for unique challenges and opportunities B2B companies face. Its founding partners are sought-after brand strategists who, over the past 20 years, have worked with American Airlines, Cisco, Constellation Energy, Elsevier, Huawei, ITT, Pacific Life, Sharp, Sage Software, and Toyota Material Handling USA, among other companies. BrandingBusiness has offices in Irvine, Calif., and New York City.
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