Top Halloween Costumes: Popular Couponing App, Shopular, Dishes Up the Inside Scoop on What's Ghoulishly In-Style This Year

Redwood City, CA, October 30, 2014 --(PR.com)-- Top mobile shopping and couponing app, Shopular.com, has its finger on the pulse regarding what’s hot and what’s not this Halloween. As the definitive shopper’s resource for all things retail, Shopular queried consumers in their 1st Annual Shopular “Spook Style” survey of nearly 150 respondents regarding the most popular dress-up plans for this Friday night.

Here are the topline findings:

For both adults and children, Super Hero and Villain costume picks reign supreme. Nearly 13% of adults will be clad in the outfits of their favorite do-gooders or evil-doers (tied with favored Animated Character for first place). And, for the littler ones, a whopping twenty-two percent of children (nearly 1 out of every 4 kids planning to trick or treat) will be donning their favorite Super Hero outfit. Says Shopular’s Chief Shopologist and head of Brand Marketing Lee Senderov: “It certainly will be a safer world out there come October 31st! Our retail pulse poll for top Halloween wear shows that action hero garb is a clear hit with grown-ups and kids alike this season.”

The top picks for adults include:

- Super hero or villain: 12.50%
- Animated character: 12.50%
- Novelty (something totally original): 10.42%
- Monster or zombie: 9.72%
- Witch: 11.11%
- Celebrity look-alike: 5.56%
- Film character: 4.86%
- Retro dress: 2.78%
- “Black and Bone” skeleton: 2.08%
- Animal: 2.08%
- Cowboy/cowgirl: 2.08%
- Ghost: 1.39%
- Athlete: 1.39%
- Clown: 1.39%
- Rocker: .69%
- Other: 24.31%

The winning selections for children:

- Super hero: 21.99%
- Princess: 14.89%
- Elsa from “Frozen”: 9.22%
- Teenage Mutant Ninja Turtle: 7.80%
- Monster or zombie: 7.80%
- Novelty (something totally original): 6.38%
- Athlete: 5.67%
- Animal: 5.67%
- Minion: 4.96%
- Other Disney character: 3.55%
- Harry Potter: 2.84%
- Skeleton: 1.42%
- Ghost or goblin: 1.42%
- “Guardians of the Galaxy” character: 1.42%
- Other: 26.95%

Shopular, which is available for download from Apple iTunes and Google Play, is a shopper’s valued visual shopping companion, offering geo-targeted deal alerts right at the retailer’s doorstep. The app lets users select their favorite stores from among all of the top retail brands – and serves up deals for more than 40,000 retail locations across the U.S.

With Halloween just one day away, the countdown is on. For down-to-the-wire costume bargains and last minute shopping ideas to pull off a spectacular and scary holiday, please visit Shopular.com or download the free app for more tips and tricks!