Innovation Direct™ Tabbed to Represent 2nd Generation Air Deflector to Potential Licensees

South Miami, FL, November 02, 2014 --(PR.com)-- An innovative and useful new product designed to greatly improve the efficiency of a valuable and essential household appliance, the 2nd Generation Air Deflector, has been developed by Lawrence Waters of Clay, Michigan. The invention’s unique design helps insure that air is directed efficiently and in any direction desired within a residential setting.

The 2nd Generation Air Deflector is easy and straightforward to implement in virtually any home. The product significantly increases the comfort levels of the occupants of a home, particularly during warm weather. Additionally, the 2nd Generation Air Deflector helps to save money by lowering cooling and heating bills. Furthermore, it will be offered with a variety of decorative covers to suit individual tastes and interior designs. Moreover, the 2nd Generation Air Deflector will be made available in multiple sizes to suit the specific needs of different homes. It will also be competitively priced and made from durable materials, adding to its appeal.

The inventor of the 2nd Generation Air Deflector has also developed a working prototype that has been utilized with success. The 2nd Generation Air Deflector is also in Patent Pending status within the United States Patent and Trademark Office.

Mr. Waters now seeks a third party licensee to manufacture, market, and distribute the product for him under a royalty agreement. Potential licensees in the residential HVAC accessories industry are currently being targeted as candidates to eventually commercialize the 2nd Generation Air Deflector on a worldwide basis.

In July 2014, Mr. Waters contracted Miami, Florida-based product management services leader Innovation Direct™ to represent the 2nd Generation Air Deflector to potential licensees for a 2 year period. Innovation Direct™ obtains the maximum amount of exposure for the products that it represents through its unique and patented licensing methodology and its participation in multiple and diverse industry-leading trade shows each year. Exhibits that Innovation Direct™ has attended in recent years include the SHOT Show, the International Home and Housewares Show, the World of Concrete Show, the National Hardware Show, Licensing International, the SEMA and AAPEX Shows and the ERA D2C Convention.

Potential licensees interested in obtaining more information about the 2nd Generation Air Deflector and discussing licensing opportunities with respect to the product can contact the Manufacturer Response Department of Innovation Direct™ at (877) 991-0909 ext. 4285 or at MR@innovationdirectonline.com.