“The Naked Wine” Interactive, Short Film Premieres; Personifies the Social and Emotional Sides of Wine. From Roessler Cellars and Masters Wines.
Wine Direct Marketing can have as Much Personality as the Product: “The Naked Wine” short film allows viewers to participate in the plot, choosing alternate endings as well as collaborating with friends to solve a mystery. Sponsored by Roessler Cellars and created by Masters Wines, the program introduces a new style to conveying the attributes of wine, as New Yorkers can now purchase directly from wine producers. It can be seen at www.masters-wines.com/direct/nakedwine .
New York, NY, January 24, 2006 --(PR.com)-- A new, interactive film breaks with tradition and injects the personality of wine into direct communications with New York consumers. “The Naked Wine” short film is premiering and allows viewers to participate in the plot, choosing alternate endings as well as collaborating with friends to solve a mystery. The team of people that successfully solves the thriller is treated to a personal wine tasting hosted by the winemaker. Sponsored by Roessler Cellars and created by Masters Wines, the program introduces a new style to conveying the attributes of wine, as New Yorkers can now purchase directly from wine producers. The online film can be seen at www.masters-wines.com/direct/nakedwine .
The short film alludes to the film noir classic “The Naked City,” and it uses the setting’s mood and characters’ emotions to help communicate the characteristics of wines. The Naked Wine was developed for specialty Pinot Noir producer Roessler Cellars of Sonoma, CA, by communications and technology company Masters Wines based in New York City.
“Wine has personality, is best enjoyed socially with friends, and traditional tasting notes just aren’t able to share those added dimensions,” said Roger Roessler, founder of Roessler Cellars. “New Yorkers are savvy and witty, and this is a much more fun way to communicate with them.”
“Roessler wines are emotional and moody, ranging from spicy to brooding, just like people,” adds J. R. Miller of Masters Wines. “Digital video is a great means to convey that spectrum. Why try and talk about wine the same way you would about something dry like pharmaceuticals, as has previously been done.”
The interactive film is in multiple segments with the first installment introducing the characters, each representing a different wine. At the end of the first segment, the characters are in a heated argument only to be disarmed by agreeing to share a bottle of wine. However the pressure is next on the viewer to make the choice of which wine, impacting the outcome of the thriller.
Roessler said, “The project was a labor of love by the whole team, with the actors and director doing it in only two days, although you sure couldn’t tell by seeing it.” The online film also encourages viewers to collaborate with friends to discover clues, decipher their meaning, and determine who committed the deception and why. The winning team will join Roessler for an intimate wine tasting, hosted in New York City, to discuss the creation of the story and the wines.
Roessler Cellars wines have been called “compulsively drinkable” by Food & Wine magazine , and are available in New York City restaurants such as Le Bernardin, Gotham Bar & Grill, The Four Seasons, Union Square Café, Jovia, and others. They are now available directly to New York consumers. Roessler wines are priced from $26 for Red Label, a blend of Sonoma County Pinot Noirs, to $42 for Savoy, a single-vineyard selection from Anderson Valley, CA. New York City metro area residents can have wine delivered to them from $20 for five cases, while shipping is also available for upstate residents.
Roessler wines are hand-crafted, unfiltered, and could be considered “naked” wines. They use natural fermentation without the addition of cultured yeasts and bacteria, with a minimum of intervention in order to feature the individual expression of the land on which the grapes were grown.
“The Naked Wine” interactive film is a nontraditional approach to communicating the characteristics of wine, since New Yorkers can now purchase directly from wine producers. For additional information, see www.masters-wines.com/direct/nakedwine .
About Roessler Cellars:
Roessler Cellars is a specialty wine producer based in Sonoma, CA, dedicated to creating hand-crafted, unfiltered wines. The company primarily produces single-vineyard Pinot Noir from grapes farmed to their specifications by growers who maintain a shared focus on quality. From the small beginnings of a 250-case harvest of Pinot Noir in 2000, Roessler Cellars has grown to 5,300 cases of single-vineyard wines from the 2004 harvest. For more information, visit www.RoesslerCellars.com .
About Masters Wines:
Masters Wines is a technology and communications company that works to connect more people, with more good wine, more economically. Services include multimedia entertainment and education content which helps consumers learn about wine. Masters Wines also offers business services that network wine producers with wholesalers and retailers, improving efficiency with distribution channel integration and inventory/operations automation solutions. For more information, contact info@masters-wines.com .
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The short film alludes to the film noir classic “The Naked City,” and it uses the setting’s mood and characters’ emotions to help communicate the characteristics of wines. The Naked Wine was developed for specialty Pinot Noir producer Roessler Cellars of Sonoma, CA, by communications and technology company Masters Wines based in New York City.
“Wine has personality, is best enjoyed socially with friends, and traditional tasting notes just aren’t able to share those added dimensions,” said Roger Roessler, founder of Roessler Cellars. “New Yorkers are savvy and witty, and this is a much more fun way to communicate with them.”
“Roessler wines are emotional and moody, ranging from spicy to brooding, just like people,” adds J. R. Miller of Masters Wines. “Digital video is a great means to convey that spectrum. Why try and talk about wine the same way you would about something dry like pharmaceuticals, as has previously been done.”
The interactive film is in multiple segments with the first installment introducing the characters, each representing a different wine. At the end of the first segment, the characters are in a heated argument only to be disarmed by agreeing to share a bottle of wine. However the pressure is next on the viewer to make the choice of which wine, impacting the outcome of the thriller.
Roessler said, “The project was a labor of love by the whole team, with the actors and director doing it in only two days, although you sure couldn’t tell by seeing it.” The online film also encourages viewers to collaborate with friends to discover clues, decipher their meaning, and determine who committed the deception and why. The winning team will join Roessler for an intimate wine tasting, hosted in New York City, to discuss the creation of the story and the wines.
Roessler Cellars wines have been called “compulsively drinkable” by Food & Wine magazine , and are available in New York City restaurants such as Le Bernardin, Gotham Bar & Grill, The Four Seasons, Union Square Café, Jovia, and others. They are now available directly to New York consumers. Roessler wines are priced from $26 for Red Label, a blend of Sonoma County Pinot Noirs, to $42 for Savoy, a single-vineyard selection from Anderson Valley, CA. New York City metro area residents can have wine delivered to them from $20 for five cases, while shipping is also available for upstate residents.
Roessler wines are hand-crafted, unfiltered, and could be considered “naked” wines. They use natural fermentation without the addition of cultured yeasts and bacteria, with a minimum of intervention in order to feature the individual expression of the land on which the grapes were grown.
“The Naked Wine” interactive film is a nontraditional approach to communicating the characteristics of wine, since New Yorkers can now purchase directly from wine producers. For additional information, see www.masters-wines.com/direct/nakedwine .
About Roessler Cellars:
Roessler Cellars is a specialty wine producer based in Sonoma, CA, dedicated to creating hand-crafted, unfiltered wines. The company primarily produces single-vineyard Pinot Noir from grapes farmed to their specifications by growers who maintain a shared focus on quality. From the small beginnings of a 250-case harvest of Pinot Noir in 2000, Roessler Cellars has grown to 5,300 cases of single-vineyard wines from the 2004 harvest. For more information, visit www.RoesslerCellars.com .
About Masters Wines:
Masters Wines is a technology and communications company that works to connect more people, with more good wine, more economically. Services include multimedia entertainment and education content which helps consumers learn about wine. Masters Wines also offers business services that network wine producers with wholesalers and retailers, improving efficiency with distribution channel integration and inventory/operations automation solutions. For more information, contact info@masters-wines.com .
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Contact
Masters Wines
J. R. Miller
267-757-1613
www.masters-wines.com/direct/nakedwine
J. R. Miller
267-757-1613
www.masters-wines.com/direct/nakedwine
Contact