Ravi Krishnan to Lead Specialized Marketing, Sales & Communication Techniques to the Power Generation Market Pre-Conference Workshop at the POWER-GEN International 2014
Krishnan & Associates announces a specialized Business-to-Business Marketing Communications course to the power generation and air pollution control industries to be held at POWER-GEN 2014 in Orlando, FL. The course is being offered for the 6th consecutive year and provides specialized strategies in marketing communications for suppliers of power generation and air pollution control equipment.
Stamford, CT, November 02, 2014 --(PR.com)-- Ravi Krishnan, Managing Director of Krishnan & Associates, a specialized firm providing marketing communication services for power generation and air pollution control equipment, will be presenting a pre-conference workshop at POWER-GEN International on December 8, 2014 in Orlando, Florida.
The workshop will address specialized power industry marketing communication techniques geared to sales, marketing, business development, and general management professionals with interests in expanding their role in the energy market.
Encapsulating over 20 years of personal experience of marketing technical products such as boilers, turbines, and environmental equipment to the power generation and energy industries, the course outlines specific marketing strategies to succeed in the current market and regulatory environment.
Combining a mix of traditional and innovative techniques to reach out to a target market is a focal point of the pre-conference course which demonstrates how to leverage advancements in technology to positively impact lead generation and business development goals.
This course contains specialized marketing techniques & strategies tailored to utility & industrial markets, particularly those with facilities affected by emission control regulations. In addition to the power utility sector, professionals marketing equipment to facilities in the petroleum refining, pulp & paper, cement, steel, and other industrial markets will also benefit from this course.
The objective of the course will be to enhance company exposure & branding within target segments, lead & opportunity generation, and sales & business volume growth. Additionally, techniques identified in the course will focus on educating the participants on successful marketing tools & strategies that will ensure ongoing exposure and brand recognition to the target customer base that will result in a continuous stream of sales opportunities for their product or service in the power and overall energy industries.
More specifically the course will cover optimizing a company’s sales & marketing efforts through database marketing, webinars, advertising, sales & business development strategies, customer intelligence systems, competitive intelligence, marketing collateral, internet optimization, media & branding strategies, grant funding & technology evaluation, and market intelligence & research.
Mr. Krishnan has conducted this workshop several times at PowerGen and CoalGen conferences in the USA, Europe, and Asia. Please click here to register http://www.power-gen.com/register.html.
For more information please contact Luke Raithel at Luke@krishnaninc.com, (203) 921-1800, or visit our website at www.krishnaninc.com
The workshop will address specialized power industry marketing communication techniques geared to sales, marketing, business development, and general management professionals with interests in expanding their role in the energy market.
Encapsulating over 20 years of personal experience of marketing technical products such as boilers, turbines, and environmental equipment to the power generation and energy industries, the course outlines specific marketing strategies to succeed in the current market and regulatory environment.
Combining a mix of traditional and innovative techniques to reach out to a target market is a focal point of the pre-conference course which demonstrates how to leverage advancements in technology to positively impact lead generation and business development goals.
This course contains specialized marketing techniques & strategies tailored to utility & industrial markets, particularly those with facilities affected by emission control regulations. In addition to the power utility sector, professionals marketing equipment to facilities in the petroleum refining, pulp & paper, cement, steel, and other industrial markets will also benefit from this course.
The objective of the course will be to enhance company exposure & branding within target segments, lead & opportunity generation, and sales & business volume growth. Additionally, techniques identified in the course will focus on educating the participants on successful marketing tools & strategies that will ensure ongoing exposure and brand recognition to the target customer base that will result in a continuous stream of sales opportunities for their product or service in the power and overall energy industries.
More specifically the course will cover optimizing a company’s sales & marketing efforts through database marketing, webinars, advertising, sales & business development strategies, customer intelligence systems, competitive intelligence, marketing collateral, internet optimization, media & branding strategies, grant funding & technology evaluation, and market intelligence & research.
Mr. Krishnan has conducted this workshop several times at PowerGen and CoalGen conferences in the USA, Europe, and Asia. Please click here to register http://www.power-gen.com/register.html.
For more information please contact Luke Raithel at Luke@krishnaninc.com, (203) 921-1800, or visit our website at www.krishnaninc.com
Contact
Krishnan & Associates, Inc.
Luke Raithel
203-921-1800
www.krishnaninc.com
Luke Raithel
203-921-1800
www.krishnaninc.com
Contact
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