Tech Execs to Unveil Customer Success Strategies, Nov. 13 in Cambridge, MA

Washington, DC, November 07, 2014 --(PR.com)-- The Software and Information Industry Association (SIIA), the principal trade association for the software and digital content industries, will gather enterprise and small business CEOs, investors and leading customer success executives next week to address key growth strategies for customer success executives and teams. This one-day event, Deciphering Customer Success, will take place November 13 at the IBM Innovation Center in Cambridge, MA.

Throughout the event, leading customer success executives and CEOs from IBM, Gainsight, ServiceSource, Totango and other cutting-edge companies will discuss strategies for measuring customer health and driving customer happiness. Interactive panels will address the difference between customer success and customer service, strategies for customer success teams, emerging metrics for measuring and managing customer happiness and more.

Speakers at Deciphering Customer Success include:

· Dalia Asterbadi, CEO, realSociable
· Cathy Bradley, President, Spoken
· Lori Carr, President & Founder, Lori Carr & Associates
· Dev Chanchani, CEO & Founder, INetU
· Thomas Finkle, CEO, Passenger
· Eric Foster, Head of Customer Success, RiskIQ
· Don MacLennan, Co-founder & CEO, Bluenose
· Bob McDonald , VP, Software Assets Management, IBM
· Dana Miller, VP Client Services, Crimson Hexagon
· Lincoln Murphy, Managing Director, Sixteen Ventures
· Stephen Polinsky, Chief Operating Officer, Ve Interactive
· David Roth, CEO & Co-Founder, AppFirst
· Jennifer Stagnaro, Chief Marketing Officer, SugarCRM

For more information or to register for the event, members of the media should contact Farrah Kim at farrahkim@rational360.com.

Who: Software & Information Industry Association (SIIA)
What: SIIA’s Deciphering Customer Success
When: November 13, 2014
Where: IBM Innovation Center
1 Rogers Street at Charles Park
Cambridge, MA

About SIIA
SIIA is the leading association representing the software and digital content industries. SIIA represents approximately 800 member companies worldwide that develop software and digital information content. Information technology (IT) and software security are critical issues to SIIA’s members, many of whom strive to develop safe, secure and state-of the-art products that effectively serve their commercial and government customers alike, while protecting their intellectual property.

The Software Division provides a forum for companies developing the applications, services, infrastructure and tools that are driving the software and services industry forward. Through the division, executives of member companies meet to brainstorm, collaborate, and discuss the industry's latest challenges. The division's many programs offer excellent vehicles for companies to develop partnerships, boost their profile, and gain strategic insight on key issues. To learn more, visit http://www.siia.net/software.