Lainie’s Way Celebrates Fifth Annual Neighborhood Toy Store Day on Saturday, November 8, 2014

Port Jefferson, NY, November 05, 2014 --(PR.com)-- As a child, there’s nothing quite as exciting as a trip to the neighborhood toy store. Gazing with wonder at the exciting choices…holding your new toy for the very first time…anticipating the moment when you finally take your new gifts home.

On Saturday, November 8, Lainie’s Way will join hundreds of locally owned stores across the country to celebrate the fifth annual Neighborhood Toy Store Day, coordinated by the American Specialty Toy Retailing Association (ASTRA) to help families discover the joy of shopping at their local, independently-owned toy store this holiday season and beyond.

"When you shop at an independent toy store, you are entering a universe of play possibilities," explains Kathleen McHugh, President of the American Specialty Toy Retailing Association (ASTRA). "Neighborhood Toy Store Day is about celebrating the role the local store plays in the community. We are highlighting the expertise your local store has in selecting just the right innovative, exclusive and engaging toy to help your child grow and learn through play."

As part of the festivities, Lainie’s Way will give away over $1,000 worth of toys, games, science kits and construction sets. Lainie Litovsky, owner of Lainie’s Way explained, “As always, most of the games and toys we sell will be open for our customers to experience hands-on. We provide our customers with the opportunity to try our products before they buy them, so they are confident that the items they purchase will be used and enjoyed by their families for years.”

And consumers can also be confident that more of the dollars spent in local, independently-owned stores, stay in the community - 25% percent more in contrast with national chains, according to the 3/50 Project. Resident business owners pour more money and energy back into the community in the form of everything from tax dollars to charity donations to participating in activities with schools and other community associations.

McHugh urged shoppers to take this opportunity to be part of a celebration of community and to get to know Lainie’s Way on Neighborhood Toy Store Day.

“By shopping locally, consumers will find great toys while supporting vibrant communities and sustainable economic development. Visit your neighborhood toy store and you may bring home more than just the perfect gift, you'll share the spirit of the season.”