Digital Advertising Agency mainADV Joins IAB Italia

Pescara, Italy, November 09, 2014 --(PR.com)-- mainADV, an international digital advertising agency headquartered in Pescara became an official member of the Interactive Advertising Buraeau’s Italian chapter (IAB Italia) last October 28, 2014.

“We highly regard our IAB membership as it is important in our operations in the Digital Industry as a company. We are excited to become an active part of this professional ecosystem,” said Marino Gualano, mainADV’s General Manager. “With this partnership, we hope to collaborate with digital industry leaders, share our international experience and of course, exchange ideas.”

IAB Italia is part of IAB and IAB Europe, the international association dedicated to implement standards and practices on interactive advertising. With over 650 media and technology companies, they strive to elevate the digital marketing industry through honing the skills and expertise of its members, as well as sparking collaborations across its network.

“We are delighted to have mainADV as one of the new members of IAB Italia, an association that is growing every year reaching now more than 180 members; we’re looking forward to have their contribution in our working tables, especially the one about programmatic advertising; as an international player in this industry we’re sure mainADV will contribute with ideas and experience,” said Michele Marzan, Vice President of IAB Italia.

Since its inception in 2006, mainADV has become a globally-operating digital advertising company specializing in Retargeting with satellite offices in Europe, the Middle East and Asia. More information about the company and its services can be found at www.mainadv.com.

About mainADV

mainADV is a leading online marketing company operating in the international digital advertising market today. Active in over 40 markets, our global and vibrant team operates from 11 locations around the globe, from Europe to Asia.

mainADV provides tailored and measurable advertising solutions to its clients. Their in-house Retargeting technology serves as a booster for display efforts, delivering exceptional results throughout the campaign’s duration.

mainADV have recently become a member of the Interactive Advertising Bureau of Italy, the leading association for advertising and marketing operations in the digital industry.

About IAB Italy

Established in June 1998, the IAB Italy brings together the most important players of online advertising in Italy and the Italian charter Interactive Advertising Bureau, the leading association in the field of Internet advertising worldwide.

IAB is the benchmark in the industry with regards to the establishment and enforcement of standards, the development and disclosure of data and information on the industry, as well as its measurement and metrics.

The goal of IAB Italy is to contribute to the development of the Internet advertising market in the country, promoting a broader and deeper understanding of the opportunities and mechanisms in the new media. In addition to the important activities disclosed, the IAB Italy is particularly active in the field of metric definition and measurement of websites, online advertising revenues in the certification and research activities.

IAB Italy is also a member of the IAB Europe network, the European federation created to foster the development of market interactive media and the proper development of this sector of the communications industry in Europe.