Iatria Day Spa President Co-Authors CourseAt The University Of California At Irvine

Raleigh, NC, January 24, 2006 --(PR.com)-- Erika Mangrum, President of Iatria Day Spa, has been selected to co-author a course in marketing within the spa and hospitality industry at the University of California at Irvine. The course will focus on the fundamentals of developing a strategic marketing plan through sample case studies and examples of various spa models, which will be offered through the college’s Business and Management department and via the Internet. Mangrum’s partner in developing the course will be John Buckingham, CEO of Solana MedSpa and a graduate of Harvard Business School.

“It is an honor to be selected to co-author this course,” said Mangrum. “I look forward to sharing my knowledge of marketing to benefit the day spa, medical spa, and hospitality industry.”

About Erika Mangrum:
As a recognized expert in her industry, Erika is a highly sought-after speaker and mentor. In 2003, Mangrum was named one of the 25 most influential Women In Business by the Triangle Business Journal and in 2004, she was named the 2004 Woman Business Owner of the Year by the National Association of Women Business Owners (NAWBO). She is a founding member of the Triangle Women Presidents’ Organization (WPO) and serves on the 2005-06 Board of Directors and the 2005-2006 Executive Committee for the Greater Raleigh Chamber of Commerce. Erika has been inducted into the Women’s Forum of North Carolina Inc and received the 2004 Business Leader Women Extraordinaire.

Media and Press Contacts:
Patty Briguglio
MMI Associates, Inc.
(919) 233-6600 • (919) 233-0300 (fax)
patty@mmimarketing.com
7406-H Chapel Hill Road
Raleigh, NC 27607

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