Styla.com Realises Graziashop.com Fashion Stories
Fashion shoppers can now read and write their shoppable stories with Graziashop.com's Fashion Stories powered by styla.com.
London, United Kingdom, November 15, 2014 --(PR.com)-- Styla.com from Berlin has teamed up with Grazia International Network to launch Fashion Stories, a part of its new commerce global brand extension called graziashop.com. For the first time, fashion lovers can not only browse through latest trend reports and runway stories and shop the edit but also engage themselves with Graziashop in a more interactive way through storytelling and shopping curation.
To bring Fashion Stories to life Graziashop.com are collaborating with more than 20 style curators such as Negin Mirsalehi, Xenia Tchoumitcheva and Anni of fashionhippieloves.com. The site has launched with participating boutiques in the UK and Italy and will soon roll out in other countries as Germany and France.
The groundbreaking Styla layout engine is key to user driven magazine stories. It allows to effortlessly create stories that resemble those of print editions like Grazia. Various algorithms automatically define the design of collages, product spreads and shop-the-look layouts.
The patent pending technology is able to transform content into enticing online-magazines without any manual interaction. Users can upload text and images into an editor and embed product images from Graziashop.com's curated products into their storytelling. Without any further work, these products are then directly shoppable, as the user can click straight through to buy on the site.
Every interested reader can sign up and start building their very own fashion magazine or follow the users he or she believes have the best taste and thus personalize their Graziashop.com experience. All stories can be liked, commented and shared into all relevant social media channels.
Richard Hatfield, Managing Director of Graziashop believes that the Fashion Stories “add stickiness to the site that other ecommerce sites don’t have.” Philipp Rogge, CEO of Styla comments “Graziashop stories powered by Styla technology have the potential to allow Grazia to become an important player in the social fashion scene.”
About Styla.com:
The Amazine GmbH based in Berlin runs Styla.com, an innovative B2B Content-Commerce Software as a Service (SaaS). The young company was founded by Philipp Rogge and Franz Riedl in 2012 and since then shapes the transformational process of the medium “Magazine” from print to a connected, living digital medium and thus disrupts old-fashioned business models.
To bring Fashion Stories to life Graziashop.com are collaborating with more than 20 style curators such as Negin Mirsalehi, Xenia Tchoumitcheva and Anni of fashionhippieloves.com. The site has launched with participating boutiques in the UK and Italy and will soon roll out in other countries as Germany and France.
The groundbreaking Styla layout engine is key to user driven magazine stories. It allows to effortlessly create stories that resemble those of print editions like Grazia. Various algorithms automatically define the design of collages, product spreads and shop-the-look layouts.
The patent pending technology is able to transform content into enticing online-magazines without any manual interaction. Users can upload text and images into an editor and embed product images from Graziashop.com's curated products into their storytelling. Without any further work, these products are then directly shoppable, as the user can click straight through to buy on the site.
Every interested reader can sign up and start building their very own fashion magazine or follow the users he or she believes have the best taste and thus personalize their Graziashop.com experience. All stories can be liked, commented and shared into all relevant social media channels.
Richard Hatfield, Managing Director of Graziashop believes that the Fashion Stories “add stickiness to the site that other ecommerce sites don’t have.” Philipp Rogge, CEO of Styla comments “Graziashop stories powered by Styla technology have the potential to allow Grazia to become an important player in the social fashion scene.”
About Styla.com:
The Amazine GmbH based in Berlin runs Styla.com, an innovative B2B Content-Commerce Software as a Service (SaaS). The young company was founded by Philipp Rogge and Franz Riedl in 2012 and since then shapes the transformational process of the medium “Magazine” from print to a connected, living digital medium and thus disrupts old-fashioned business models.
Contact
Amazine GmbH
Philipp Rogge
+49 3091578751
www.styla.com
Schwedter Str. 36a
D - 10435 Berlin
Philipp Rogge
+49 3091578751
www.styla.com
Schwedter Str. 36a
D - 10435 Berlin
Contact
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