The Flooring Empire Group Hires Illumination Consulting for Marketing and Advertising Campaigns

La Jolla, CA, November 20, 2014 --(PR.com)-- Illumination Consulting, a digital agency specializing in consulting services, marketing strategies, design and technology development, has been hired again to create, deploy, and manage multiple marketing campaigns for the Flooring Empire Group. Part of the Flooring Empire’s business expansion plans, includes new advertising materials, Search Engine Optimization (SEO) and Social Media Marketing (SMM) campaigns.

The marketing and advertising campaigns will give the Flooring Empire Group a significant increase in visibility online. The new website, which was also designed and developed by Illumination Consulting will be a key asset and tool for all online campaigns. Print materials such as brochures are also being created for the client to increase market share. The SEO and SMM campaigns will further aid the client in gaining visibility online and market share.

Flooring Empire Group is one of the largest tile, flooring, and cabinets importer and distributor out of Florida, United States. Company offers a wide selection of products specializing in unique items such as a variety of porcelain tiles, ceramic tiles, and glass, kitchen as well as bathroom cabinets. The Flooring Empire Group sells through retailers but also wholesale to contractors, architects, and interior designers.

US flooring covering sales reach over $18 billion, with ceramic floor and wall tile coming into the 3rd place making up over 12% of the market. With a study industry growth, the Flooring Empire Group is looking to capitalize domestically and internationally on this trend. There are several hundred thousand searches online each month for items the Flooring Empire Group sells. The outlook is great for the Florida based company.

When asked about the importance of marketing and advertising online, Illumination Consulting Vice President David Green stated, "Marketing and advertising online is key for companies such as the Flooring Empire Group. Key customers such as architects and interior designers as well as larger contractors look online for ideas, material, and potential vendors. It is critical for these types of companies to have a strong online presence. Furthermore, end customers tend to go online to research for ideas, which they then forward to the contractors, architects, and interior designers. We look forward to work with the Flooring Empire Group in gaining market share and online visibility.”