Olympic Excitement Extends to Select Retailers
The upcoming Beijing 2008 Olympics Games heralds excitement not only for China, but provides a glimpse between a country's culture and traditions through its marketing and retail products. Take a first look at Chinasprout.com's exciting new products.
New York, NY, November 07, 2007 --(PR.com)-- The world is abuzz with the approach of the Beijing 2008 Olympic Games, and competition extends beyond the playing field. Stringent regulations and rules determine which companies can sell Olympic branded merchandise, forcing many to compete for these prized licenses. “There were so many different levels of official approval to pass through in order for us to sell any Olympic products,” says Xiaoning Wang, owner of ChinaSprout, the well-known U.S. online retailer for educational and cultural Chinese products. Her hard work paid off, and ChinaSprout is proud to be the official USOC (United States Olympic Committee) licensee for the Beijing 2008 Olympic Games.
Products for the 2008 Olympic Games are rich in Chinese culture and education. The five Olympic mascots, collectively called “Fuwa”, are designed to express the playful qualities of five little children who form an intimate circle of friends. They embody the natural characteristics of four of China's most popular animals -- the Fish, the Panda, the Tibetan Antelope, the Swallow -- and the Olympic Flame.
Each of the mascots has a rhyming two-syllable name -- a traditional way of expressing affection for children in China. Beibei is the Fish, Jingjing is the Panda, Huanhuan is the Olympic Flame, Yingying is the Tibetan Antelope and Nini is the Swallow. When you put their names together -- Bei Jing Huan Ying Ni -- they say "Welcome to Beijing," offering a warm invitation that reflects the mission of Fuwa as young ambassadors for the Olympic Games.
The deep influence of Chinese art and culture is further reflected in all Olympic retail products. Personally selected by Xiaoning, there is a multitude of options on Chinasprout available for gift givers – clothing, accessories, books, toys and more. Adults and children alike can wear Olympic-themed t-shirts, sweatshirts and jackets. In addition, silk scarves, bags and jewelry options abound.
Exclusive women’s accessories include a 100% silk scarf decorated with pictograms of the Olympic competitive categories in elegant black-on-white.
Jewelry is similarly refined and subtle, including ChinaSprout staff favorite: an Olympic pictogram made from a cluster of cubic zirconia on a silver oblong pendant suspended by a silver chain.
Not to be forgotten, men can choose from a wide assortment of products, including a silver gentleman’s valet set that is perfect for the upcoming holiday season.
Children will delight in mascot plush talking toys and crafts.
Staff Picks include a "Build Your Own Ornament kit" where children can choose one of the five mascots, and use the finished ornament as a paperweight or hang it from a string.
As the holidays approach, these items are flying off ChinaSprout’s shelves. Check them out before they are gone.
ChinaSprout is a retailer of Chinese cultural and educational products, with a mission to offer the best products to everyone with an interest in Chinese culture and language. At its inception, ChinaSprout was created to provide quality Chinese cultural and educational products to families who have adopted children from China. Over the years, ChinaSprout has come to serve an even broader customer base including people with connections to China, educators and students of the Chinese language, and patrons simply fascinated by the country’s rich culture. ChinaSprout is an official U.S. licensee of the 2008 Beijing Olympic Games.
Contact: Info@chinasprout.com
Website: www.chinasprout.com
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Products for the 2008 Olympic Games are rich in Chinese culture and education. The five Olympic mascots, collectively called “Fuwa”, are designed to express the playful qualities of five little children who form an intimate circle of friends. They embody the natural characteristics of four of China's most popular animals -- the Fish, the Panda, the Tibetan Antelope, the Swallow -- and the Olympic Flame.
Each of the mascots has a rhyming two-syllable name -- a traditional way of expressing affection for children in China. Beibei is the Fish, Jingjing is the Panda, Huanhuan is the Olympic Flame, Yingying is the Tibetan Antelope and Nini is the Swallow. When you put their names together -- Bei Jing Huan Ying Ni -- they say "Welcome to Beijing," offering a warm invitation that reflects the mission of Fuwa as young ambassadors for the Olympic Games.
The deep influence of Chinese art and culture is further reflected in all Olympic retail products. Personally selected by Xiaoning, there is a multitude of options on Chinasprout available for gift givers – clothing, accessories, books, toys and more. Adults and children alike can wear Olympic-themed t-shirts, sweatshirts and jackets. In addition, silk scarves, bags and jewelry options abound.
Exclusive women’s accessories include a 100% silk scarf decorated with pictograms of the Olympic competitive categories in elegant black-on-white.
Jewelry is similarly refined and subtle, including ChinaSprout staff favorite: an Olympic pictogram made from a cluster of cubic zirconia on a silver oblong pendant suspended by a silver chain.
Not to be forgotten, men can choose from a wide assortment of products, including a silver gentleman’s valet set that is perfect for the upcoming holiday season.
Children will delight in mascot plush talking toys and crafts.
Staff Picks include a "Build Your Own Ornament kit" where children can choose one of the five mascots, and use the finished ornament as a paperweight or hang it from a string.
As the holidays approach, these items are flying off ChinaSprout’s shelves. Check them out before they are gone.
ChinaSprout is a retailer of Chinese cultural and educational products, with a mission to offer the best products to everyone with an interest in Chinese culture and language. At its inception, ChinaSprout was created to provide quality Chinese cultural and educational products to families who have adopted children from China. Over the years, ChinaSprout has come to serve an even broader customer base including people with connections to China, educators and students of the Chinese language, and patrons simply fascinated by the country’s rich culture. ChinaSprout is an official U.S. licensee of the 2008 Beijing Olympic Games.
Contact: Info@chinasprout.com
Website: www.chinasprout.com
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Contact
Chinasprout
Xiaoning Wang
212-868-8488
chinasprout.com
Xiaoning Wang
212-868-8488
chinasprout.com
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