[ 2 One 5 ] Creative Named Digital Agency of Record for ToughTested

Philadelphia, PA, November 23, 2014 --(PR.com)-- With an exclusive new product line to be released in January at CES, ToughTested has chosen [ 2 one 5 ] Creative to introduce their new line through the digital world. [ 2 one 5 ] Creative will develop an entire experience using various channels, ranging from a microsite to a video content series, to showcase and create desire for ToughTested’s new offerings.

ToughTested is a Mizco International brand that provides a variety of authentic and affordable electronic and accessory products to working people. Their products are built to enrich communications and add quality and convenience to their consumers daily lives. ToughTested’s new line of products will continue to provide consumers with this valued experience.

[ 2 one 5 ] Creative is working quickly to enhance ToughTested’s digital experience while developing various forms of content to showcase their new line of products for the Consumer Electronic Show (CES) in early 2015. A digital strategic plan will enable [ 2 one 5 ] Creative to define ToughTested’s digital blueprint throughout the remainder of 2015. As a component of this plan, market research will identify the target for this new line, and extensive positioning and marketing strategies will lay out each step imperative for ToughTested’s success. This plan will make use of various forms of digital initiatives to attract new consumers and keep them coming back. All components of the digital strategic plan will lay the foundation for the microsite, video content series, and all other elements that will display the new product line in a way that resonates with the target and creates a strong sense of desire while providing them with an informative and engaging experience. The microsite will incorporate information, custom photography and video, which will be shot on location and in studio to highlight the impact of these new ToughTested products.

“We challenged [ 2 one 5 ] to help us stretch the brand beyond its core market while maintaining the DNA that ToughTested was built on,” says Tom Buske, Director of Sales. “Based on what we’ve seen so far, we know that they will absolutely nail the execution and provide the results we’re looking for.”

[ 2 one 5 ] Creative is an award winning digital branding agency with a focus on web and video. We have a passion for active sports, apparel, and luxury goods brands. By developing engaging experiences which motivate and inspire customers to act, [ 2 one 5 ] Creative’s digital branding expertise have helped clients such as Burton Snowboards, Uniqlo, and iW Magazine. We bridge brands with consumers through creative communications that connect across all media.