Innovation Direct™ Tabbed as Official Marketing Representative for Gutierrez Specialty Cooler Invention

South Miami, FL, November 24, 2014 --(PR.com)-- An innovative new product designed to serve as a multi-purpose and highly useful outdoor accessory, the Gutierrez Specialty Cooler, has been developed by Mitchell Gutierrez of Austin, Texas. The invention’s unique design enables it to effectively fulfill the purpose of a conventional cooler while also providing entertainment options.

The Gutierrez Specialty Cooler will be ideal for enhancing the enjoyment of outdoor events such as picnics, river floats, and other similar activities. Additionally, the Gutierrez Specialty Cooler’s proprietary features also help facilitate the continued access of electronic devices such as cell phones when spending extended time outdoors. Furthermore, it is considerably easy to operate. Moreover, the Gutierrez Specialty Cooler can maintain its battery life for up to 8 hours when away from sunlight. It will also be competitively priced and made from durable materials, adding to its appeal.

The inventor of the Gutierrez Specialty Cooler has developed a working prototype that has been utilized with success. The Gutierrez Specialty Cooler is also currently in Patent Pending status within the United States Patent and Trademark Office.

Mr. Gutierrez now seeks a third party licensee to manufacture, market, and distribute the product for him under a royalty agreement. Potential licensees in the outdoor products industry are currently being targeted as candidates to eventually commercialize the Gutierrez Specialty Cooler on a worldwide basis.

In August 2014, Mr. Gutierrez contracted Miami, Florida-based product management services leader Innovation Direct™ to represent the Gutierrez Specialty Cooler to potential licensees for a 2 year period. Innovation Direct™ obtains the maximum amount of exposure for the products that it represents through its unique and patented licensing methodology and its participation in multiple and diverse industry-leading trade shows each year. Exhibits that Innovation Direct™ has attended in recent years include the SHOT Show, the International Home and Housewares Show, the World of Concrete Show, the National Hardware Show, Licensing International, the SEMA and AAPEX Shows and the ERA D2C Convention.

Potential licensees interested in obtaining more information about the Gutierrez Specialty Cooler and discussing licensing opportunities with respect to the product can contact the Manufacturer Response Department of Innovation Direct™ at (877) 991-0909 ext. 4285 or at MR@innovationdirectonline.com.