HF Eyewear Launches Line of Sustainable, Prescription Wooden Eyewear

Lincoln, NE, November 25, 2014 --(PR.com)-- HF Eyewear, a startup optical design firm, announced the debut of its line of premium wooden sunglasses and eyewear frames. Made from sustainable materials such as bamboo and maple, the collection features 11 diverse styles—including popular wayfarer and cat eye designs. While frames come with standard polarized sunglass lenses, consumers also have the option order prescription tinted or clear lenses simply by entering their prescription information on the HF Eyewear site.

“In the past, wooden sunglasses have been limited by the inability to exchange lenses,” said Grant Maynard, Owner of HF Eyewear. “Our new technology now allows customers to fit the frames with their own prescription and gives us the unique ability to be a one-stop shop for off-the rack sunglasses or beautiful prescription wooden eyewear.”

Each pair of HF Eyewear glasses is designed in Lincoln, Nebraska, handcrafted by skilled technicians, and includes laser etched detailing on the outside and inside of the temples. Every frame also comes in a handmade, laser etched bamboo box that makes the glasses perfect for gifts. In conjunction with its focus on sustainable and natural raw materials—particularly bamboo—HF Eyewear contributes 10% of its gross revenue to Pandas International, an organization working to restore giant panda habitats and preserve the species.

The company also debuted a Home Trial Program, which will give consumers the ability to try up to three frames at their homes for free prior to purchase.

Founded in 2014, HF Eyewear’s products evoke a spirit of adventure and positivity, and the company’s motto serves as a reminder to find the good in every day: Make Today Friday.