iFabbo Acquired by Women’s Marketing Inc.

The International Fashion and Beauty Blogger’s Organization will now join forces with the leading media agency.

San Francisco, CA, November 26, 2014 --(PR.com)-- iFabbo, an international organization for fashion and beauty bloggers and publishers, announced today that it has been acquired by Women’s Marketing Inc. iFabbo, which was founded in 2010 has created a premier organization for fashion and beauty influencers, with thousands of members worldwide.

iFabbo, a member-only organization, unites credible influencers with top fashion and beauty brands. The organization provides a platform for education and support through its prestigious conference series and blogger events. iFabbo’s innovative product placement platform, the iFabbo SHOP, also allows brands and technology companies to selectively seed their products to highly targeted influencers they want to reach. With thousands of quality members worldwide, iFabbo works with brand marketers, agencies and publishing partners to harness the power of social influencers through targeted, content-driven campaigns, events and conferences.

“We are very excited for this transition,” said Sinead Norenius, Co-Founder of iFabbo. “Partnering with Women’s Marketing Inc., will allow us to have a wider reach as an organization and be able to interact with our members more through our conferences and events.”

Women’s Marketing Inc., based in Westport, CT, will expand iFabbo’s ongoing brand partnerships and broaden the organization’s already successful conference series, beginning in the first-quarter of 2015.

“We have successfully grown our network to include thousands of influencers around the world,” said Tonia Korakis, Co-Founder of iFabbo. “The combination of iFabbo and Women’s Marketing Inc. is the next exciting step forward in the continuing progression of the company.”

Women’s Marketing, Inc. is the leading media strategy, planning and buying company for emerging and established brands focused on women. They understand how women relate to and interact with media and use that knowledge meet the needs of marketers seeking to engage with female consumers, retail buyers and channel partners. Women’s Marketing offers a range of Fortune 500-level services, including insights, analytics, and deep media relationships, to help clients succeed.

About iFabbo

Founded in 2010, iFabbo™ is a leading international organization for fashion and beauty bloggers and publishers. iFabbo focuses on quality, engaged and vocal influencers who are at the forefront of online publishing and content creation. iFabbo’s innovative product placement platform, The iFabbo SHOP, allows brands and technology companies to selectively seed their products to highly targeted influencers they want to reach. With thousands of quality members worldwide, iFabbo works with brand marketers, agencies and publishing partners to harness the power of social influencers through targeted, content-driven campaigns, events and conferences. Brands immediately garner a stronger online presence within the blogger community quickly and effectively, while members gain access to some of the most coveted beauty and fashion and technology items. For more information on iFabbo visit www.ifabbo.com.
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iFabbo - International Fashion & Beauty Bloggers' Organization
Tonia Korakis
1 866 237 4293
www.ifabbo.com
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