Gear Coop Reveals New Identity with Cutting-Edge Ecommerce Website and Revamped Branding
Sleek, Modern Design Unlike Any Other Website in the Outdoor Industry Encourages Visitors to “Live It.”
Costa Mesa, CA, November 26, 2014 --(PR.com)-- Just in time for the lucrative Black Friday/Cyber Monday retail period, Gear Coop is proud to unveil the next phase in its evolution: a completely refreshed brand identity and cutting-edge user experience. A contemporary logo design, punchy tagline, and all-new site design, functionality, and interactivity make the new GearCoop.com unlike any other e-tailer in the outdoor industry.
“The outdoor lifestyle is a crucial component of Gear Coop’s corporate culture. We don’t just sell outdoor gear—everyone who works here is an avid outdoor enthusiast in some way,” explained Terry Lee, founder and CEO of Gear Coop. “With this brand revamp, we wanted to extend that philosophy to our customers so they, too, can be inspired in all their adventures.”
The minimalist new logo, which is easily adaptable to different colorways, sports a mountain peak motif that’s instantly iconic. And an updated tagline serves as an inspiring call to action for all Gear Coop customers: “Live It.”
The center of it all is GearCoop.com’s new look and navigation unlike any other large-scale ecommerce site in the outdoor industry. Inspired by award-winning contemporary websites, Gear Coop teamed up with Long Beach-based Visualade to develop a stunning, responsive website that’s as much about sharing original content as it is about selling products. While the focus is still on Gear Coop’s tens of thousands of product offerings across dozens of premium brands, refreshed content sections feature informational articles, blogs, photos, and social media integration via hashtags including #gearcooper and #liveit.
The most notable new feature is an Athlete’s Picks spotlight, which lets visitors delve into the packs of their favorite pros and discover their outdoor gear essentials. Personally coordinated with athletes, the section reveals the products they utilize as they crush records. The site launches with a focus on one of the best female climbers in the world, Sasha DiGiulian, and the gear she trusts to keep her comfortable and agile on her most difficult ascents.
“We have an amazing resource on our hands in our own employees,” added Jon Asher, Gear Coop’s Director of Marketing. “By featuring their interests and hobbies—as well as their valuable advice—in gear guides, profiles, blogs, and beyond, we share the expertise and personality behind every product we sell. Gear Coop is establishing itself as the outdoor retailer for every type of outdoor enthusiast.”
Visit www.GearCoop.com to experience a whole new way to gear up for adventure.
About Gear Coop
Established in 2009 in Costa Mesa, California, Gear Coop is an outdoor retailer known for their “triple guarantee” - free return shipping, free 2-day shipping, and a lifetime guarantee on all products - which is totally unique within the outdoor industry. Hearkening back to their roots as a climbing shop, Gear Coop prides itself on its extensive variety of climbing gear, with over 100 models of climbing shoes plus harnesses, carabiners, and sport and trad gear always in stock. However, Gear Coop and its team of “GearCoopers” strive to outfit everyone who loves being outdoors. From backpacking to backcountry snowsports, they stock top brands including Arc’teryx, adidas Outdoor, The North Face, Mountain Hardwear, La Sportiva, Black Diamond, GoPro, and countless others. Shop and get more information at www.gearcoop.com.
“The outdoor lifestyle is a crucial component of Gear Coop’s corporate culture. We don’t just sell outdoor gear—everyone who works here is an avid outdoor enthusiast in some way,” explained Terry Lee, founder and CEO of Gear Coop. “With this brand revamp, we wanted to extend that philosophy to our customers so they, too, can be inspired in all their adventures.”
The minimalist new logo, which is easily adaptable to different colorways, sports a mountain peak motif that’s instantly iconic. And an updated tagline serves as an inspiring call to action for all Gear Coop customers: “Live It.”
The center of it all is GearCoop.com’s new look and navigation unlike any other large-scale ecommerce site in the outdoor industry. Inspired by award-winning contemporary websites, Gear Coop teamed up with Long Beach-based Visualade to develop a stunning, responsive website that’s as much about sharing original content as it is about selling products. While the focus is still on Gear Coop’s tens of thousands of product offerings across dozens of premium brands, refreshed content sections feature informational articles, blogs, photos, and social media integration via hashtags including #gearcooper and #liveit.
The most notable new feature is an Athlete’s Picks spotlight, which lets visitors delve into the packs of their favorite pros and discover their outdoor gear essentials. Personally coordinated with athletes, the section reveals the products they utilize as they crush records. The site launches with a focus on one of the best female climbers in the world, Sasha DiGiulian, and the gear she trusts to keep her comfortable and agile on her most difficult ascents.
“We have an amazing resource on our hands in our own employees,” added Jon Asher, Gear Coop’s Director of Marketing. “By featuring their interests and hobbies—as well as their valuable advice—in gear guides, profiles, blogs, and beyond, we share the expertise and personality behind every product we sell. Gear Coop is establishing itself as the outdoor retailer for every type of outdoor enthusiast.”
Visit www.GearCoop.com to experience a whole new way to gear up for adventure.
About Gear Coop
Established in 2009 in Costa Mesa, California, Gear Coop is an outdoor retailer known for their “triple guarantee” - free return shipping, free 2-day shipping, and a lifetime guarantee on all products - which is totally unique within the outdoor industry. Hearkening back to their roots as a climbing shop, Gear Coop prides itself on its extensive variety of climbing gear, with over 100 models of climbing shoes plus harnesses, carabiners, and sport and trad gear always in stock. However, Gear Coop and its team of “GearCoopers” strive to outfit everyone who loves being outdoors. From backpacking to backcountry snowsports, they stock top brands including Arc’teryx, adidas Outdoor, The North Face, Mountain Hardwear, La Sportiva, Black Diamond, GoPro, and countless others. Shop and get more information at www.gearcoop.com.
Contact
Gear Coop
Jon Asher
714-902-9168
www.gearcoop.com
Jon Asher
714-902-9168
www.gearcoop.com
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