Child Parent Institute Partners with Local Sonoma County Businesses for #GivingTuesday

Santa Rosa, CA, November 28, 2014 --(PR.com)-- #GivingTuesday, a first of its kind effort that will harness the collective power of a unique blend of partners—charities, businesses and individuals—to transform how people think about, talk about and participate in the giving season. Coinciding with the Thanksgiving Holiday and the kickoff of the holiday shopping season, #GivingTuesday will inspire people to take collaborative action to improve their local communities, give back in better, smarter ways to the charities and causes they support and help create a better world.

Taking place December 2, 2014 – the Tuesday after Thanksgiving – #GivingTuesday will harness the power of social media to create a national moment around the holidays dedicated to giving, similar to how Black Friday and Cyber Monday have become days that are, today, synonymous with holiday shopping.

Seeing an opportunity to channel the generous spirit of the holiday season to inspire action around charitable giving, CPI has partnered up with Stout Brothers Pub & Restaurant, Mary’s Pizza Shack, Mountain Mikes, La Rosa, and Belly to create a day of giving. The city of Santa Rosa will also be providing a proclamation announcing December 2nd #GivingTuesday in Santa Rosa.

There are several ways community members can participate in #GivingTuesday. All activities will take place on December 2nd.

Dine and Donate at Mary’s Pizza Shack in downtown Santa Rosa- 20% goes back to CPI

· DDine and Donate at Stout Brothers Irish Pub in downtown Santa Rosa- 20% goes back to CPI
· Dine and Donate at Mountain Mikes in Santa Rosa & Rohnert Park-20% goes back to CPI
· Give a coat- The Family Resource Center will be collecting warm winter coats for children and adults from 12:30-4:00 PM at 7345 Burton Ave. Rohnert Park. There will be a shopping day for families in December where they can come by to get a coat.
· Holiday Pub Crawl –Sponsored by Stout, La Rosa, and Belly Downtown from 6-8PM. $1.00 per drink goes to CPI. (Wear your favorite holiday attire) There will be a wall to take a #unselfie.

Make a donation to your favorite local charity.

“This is the first year we are running this campaign. We hope next year to partner with more local business and other non-profits to make this a bigger campaign across Sonoma County,” said Tiffani Montgomery, Marketing & Event Director for the Child Parent Institute. “We are so grateful to partner with local business owners like Sonu Chandi from Stout & Mountain Mikes, and our excited to see how the days actives play out.”

Child Parent Institute formerly the California Parenting Institute (CPI), founded in 1978, is resolute in its mission to “end child abuse and strengthen the health of children, parents and families.” CPI has a strong history of community engagement and advocacy for children and families. We are a recognized provider of effective parent education programs and children’s mental health services. Last year more than 3,000 families received our services.