Innovation Direct™ Designated to Serve as Licensing Liaison Between Patented Love My Potty Invention and Industry

South Miami, FL, November 30, 2014 --(PR.com)-- An innovative new product that effectively addresses the needs of a child going through the potty training stage, the Love My Potty, has been developed by Faith Sutton of Glenolden, Pennsylvania. The invention's unique design eliminates many of the common shortcomings of traditional potty training chairs while offering a host of other appealing features.

The Love My Potty boasts a soft and comfortable chair, insuring that a child is fully comfortable when sitting on it. The product’s proprietary features enable it to significantly reduce the amount of time required to master potty training. Additionally, the Love My Potty offers conveniences and amenities such as a cup holder, CD player, and hooks from which to hang favorite toys. Furthermore, its CD option allows a parent or caregiver to select rewarding sounds or personal praise messages with volume control that will play when the potty is successfully used. Moreover, the Love My Potty will be competitively priced and made from durable materials, adding to its appeal.

A virtual prototype of the Love My Potty has been developed. The Love My Potty is also the subject of Utility Patent 7,891,030 B1 within the United States Patent and Trademark Office.

Ms. Sutton now seeks a third party licensee to manufacture, market, and distribute the product for her under a royalty agreement. Potential licensees in the children’s products industry are currently being targeted as candidates to eventually commercialize the Love My Potty on a worldwide basis.

In June 2014, Ms. Sutton contracted Miami, Florida-based product management services leader Innovation Direct™ to represent the Love My Potty to potential licensees for a 2 year period. Innovation Direct™ obtains the maximum amount of exposure for the products that it represents through its unique and patented licensing methodology and its participation in multiple and diverse industry-leading trade shows each year. Exhibits that Innovation Direct™ has attended in recent years include the SHOT Show, the International Home and Housewares Show, the World of Concrete Show, the National Hardware Show, Licensing International, the SEMA and AAPEX Shows and the ERA D2C Convention.

Potential licensees interested in obtaining more information about the Love My Potty and discussing licensing opportunities with respect to the product can contact the Manufacturer Response Department of Innovation Direct™ at (877) 991-0909 ext. 4285 or at MR@innovationdirectonline.com.