UK Sales Enablement Firm, The Sales Way, Publishes Case Study for Solution Delivered to HP

Warrington, United Kingdom, December 05, 2014 --(PR.com)-- The Sales Way has just published a case study for content creation and sales enablement services delivered to Hewlett-Packard (HP).

The case study details the creation of clear and concise battlecards to HP's UK Packaged Consultancy Services team to help with the launch of their new service offerings.

As technology solutions become increasingly complex, more and more IT firms are looking for innovative ways to get their messages across to customers in a simple way. Sales enablement has emerged as a crucial service within the IT industry, where solutions are considerably more complicated and difficult to articulate than other sectors. Large vendors and smaller resellers alike are now looking to how they can incorporate more customer-centric selling into their sales and marketing functions, as can be seen by the recent case study published by The Sales Way; a UK sales enablement firm focused on the IT sector.

Hewlett-Packard needed a quick and simple solution to get their channel partners up to speed on their new Packaged Consultancy Services solution. HP have extensive expertise in delivering consultancy services to enterprise customers, but recently launched a new go-to-market solution, which meant the services could now be packaged into easy to quote, deliver and consume carepacks.

To assist HP in upskilling their channel partners in articulating the key messaging around the Packaged Services solution, The Sales Way created a number of battlecards to demonstrate why resellers would benefit from selling HP’s consultancy carepacks. The Sales Way also created a product messaging overview to help the resellers’ sales teams start to have strategic conversations with their customers and confidently position HP’s Packaged Consultancy Services.

Outcome

HP now have clear, coherent and effective sales content to share with their resellers, enabling their sales teams to position the consultancy services with their customers sooner, rather than later. This means that HP has a better chance of growing their services sales across the UK through their strategic channel base.