TFI Envision, Inc. Delivers Dove® Self-Esteem Message to Pallet Display for Back-to-School

Norwalk, CT, December 07, 2014 --(PR.com)-- “The back-to-school shopping rush is second only to the holiday season in its importance to retailers, and some analysts view it as a harbinger for the rest of the year,” according to Lindsey Rupp, Bloomberg.com.

The Dove® team at Unilever again selected TFI Envision to create the graphics for their 4 pallet POD display for Sam’s Club for their back-to-school offering. Challenged with bringing together the Dove® Self Esteem Project message with a back-to-school theme, TFI Envision leveraged the Self-Esteem Program messaging and imagery against a ‘white board’, delivering more information about the project and showcasing the products on the ‘ledge’ of the ‘white board’. “Beauty should be a source of confidence, not anxiety” is just one of the messages used in this pallet. The goal for the Dove® Self-Esteem Program is to reach 15 million girls by 2015. They had reached 13 million by fall 2014.

Dove® is the No. 1 personal wash brand nationwide. One in every three households uses a Dove® product, which includes beauty bars, body washes, face care, anti-perspirant/deodorants, body mists, hair care and styling aids.

This 4 pallet POD began appearing in Sam’s Club in August 2014.

Since 1975, TFI Envision, Inc. of Norwalk, CT, has specialized in developing strategic design and marketing solutions for branding, packaging, promotion, digital and corporate communications; helping organizations achieve their marketing and communication goals with compelling, consistent messaging that is on brand and on target.