Appliance Repair Company in Fort Worth Reaches Local Homeowners with New Web Site Launch

Fort Worth, TX, December 11, 2014 --(PR.com)-- Many consumers are currently interested in patronizing local businesses rather than large chains. However, in today’s digital climate, a small, locally owned business needs a visible and accessible Web site in order to set itself apart from chain stores with prominent online exposure. The latest local business to take the vital step of improving its Web presence in order to reach more consumers is Fort Worth–based appliance repair company Abby Appliances. The business is working with the online marketing specialists at Prospect Genius to ensure that its Web site is up to date, informative, and easy for area homeowners to locate via an Internet search.

According to a 2013 consumer study from Nielsen, the average American spends more than five hours per week browsing the Internet. A portion of that time may be spent researching local businesses offering products and services the consumer needs, which is why it’s so important to maintain an active Web presence. By working to more effectively advertise its appliance repair services online, Abby Appliances has the opportunity to connect with prospective customers who might not learn about the business through other media.

Prospect Genius is using a variety of proven Internet marketing tactics to help Abby Appliances reach more Fort Worth–area homeowners who are in need of appliance repair. These techniques include a process known as search engine optimization (SEO), which can increase traffic from search engines such as Google, Bing, and Yahoo! The closer a Web site displays to the top of a search engine results page, the more likely the searcher is to click the link. Prospect Genius aims to push Abby Appliances as close as possible to those coveted top slots.

“In order for Abby Appliances to become more competitive among local appliance repair companies, the business needs a strong Web presence,” states Matt Gallo, a senior Internet marketing strategist with Prospect Genius. “We want to help the business spread the word about the reliable and affordable refrigerator repair, washing machine repair, and other appliance repair services it provides.”

Abby Appliances has been Fort Worth’s trusted local appliance repair company since 1952, and its team of technicians has more than 30 years of experience on the job. The business is licensed, insured, and EPA certified for residential appliance repairs.