ID Branding Bests National Agencies, Scores A-Dec
Dental Equipment Maker Chooses ID’s Branding Platform, Industry Experience
Portland, OR, November 10, 2007 --(PR.com)-- Today, ID Branding, a full-service branding agency, announced it has been chosen by A-dec, Inc. out of a field of national agencies to lead its corporate re-branding efforts. A-dec (www.a-dec.com), one of the world’s largest dental equipment manufacturers, has appointed ID Branding to help strengthen its internal and external brand culture and increase brand awareness in an increasingly competitive global market.
A-dec designs, builds and markets dental chairs, lights, cabinetry and a full line of dental accessories available in more than 100 countries worldwide. Still owned by its founding family, it is also the largest privately-held dental equipment manufacturer in North America and employs more than 950 employees at its corporate headquarters in Newberg, Ore.
“Today, consumers are choosing brands that have the right meaning for them,” said Dennis Hahn, President and CEO of ID Branding. “Working with an established company like A-dec provides a great baseline for success because they already stand for so much in the marketplace. Our job is to help focus that meaning and culturalize it throughout the organization so that A-dec’s external messages are congruent with the experiences people have with them.”
ID Branding will focus on developing A-dec’s position, messaging, identity and brand experience. The company will also leverage specific dental market experience from previous branding work with Kodak Dental Systems.
About ID Branding
Founded in 1979, ID Branding is a full-service branding agency that helps clients develop rich and enduring brands. The company’s philosophy of branding, called Brand Culture, is based on the anthropological concept of culture combined with a new understanding of how consumers are using brands. The Portland, Ore.-based firm has worked with national and regional clients alike, including Kodak, Microsoft, Cardiac Science, Symantec, SAIF and TriMet. For more information, visit www.idbranding.com.
Contact: Karamy Muessig
Xposure Unlimited
Phone: 503.750.9041
Email: karamy@xposureunlimited.com
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A-dec designs, builds and markets dental chairs, lights, cabinetry and a full line of dental accessories available in more than 100 countries worldwide. Still owned by its founding family, it is also the largest privately-held dental equipment manufacturer in North America and employs more than 950 employees at its corporate headquarters in Newberg, Ore.
“Today, consumers are choosing brands that have the right meaning for them,” said Dennis Hahn, President and CEO of ID Branding. “Working with an established company like A-dec provides a great baseline for success because they already stand for so much in the marketplace. Our job is to help focus that meaning and culturalize it throughout the organization so that A-dec’s external messages are congruent with the experiences people have with them.”
ID Branding will focus on developing A-dec’s position, messaging, identity and brand experience. The company will also leverage specific dental market experience from previous branding work with Kodak Dental Systems.
About ID Branding
Founded in 1979, ID Branding is a full-service branding agency that helps clients develop rich and enduring brands. The company’s philosophy of branding, called Brand Culture, is based on the anthropological concept of culture combined with a new understanding of how consumers are using brands. The Portland, Ore.-based firm has worked with national and regional clients alike, including Kodak, Microsoft, Cardiac Science, Symantec, SAIF and TriMet. For more information, visit www.idbranding.com.
Contact: Karamy Muessig
Xposure Unlimited
Phone: 503.750.9041
Email: karamy@xposureunlimited.com
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Contact
ID Branding
Karamy Muessig
503-750-9041
www.idbranding.com
Karamy Muessig
503-750-9041
www.idbranding.com
Contact
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