Bridgestone Winter Driving School Opens 32nd Season with Fresh Snow

Steamboat Springs, CO, December 23, 2014 --(PR.com)-- The Bridgestone Winter Driving School, the only purpose-built, terrain-based school of its kind in North America, is now open for the 2014 - 2015 season. Recent snowfall has made for ideal winter surface conditions on the school’s signature ice and snow-covered tracks.

The Bridgestone Winter Driving School has been teaching the proper techniques for driving in cold-weather, low-grip situations in Steamboat Springs, Colorado since 1983.

"At the Bridgestone Winter Driving School we’ve been introducing people from around the world to cutting edge techniques, confidence and competence in winter’s absolute worst conditions for more than thirty years,” said Mark Cox, director of the Bridgestone Winter Driving School. “The entire Bridgestone Winter Driving School team carries on that tradition as the premier winter driving school in North America and is now in operation seven days a week for the winter season. With targeted programs for everyone from the new driver to the career pro racer, track conditions are prime for taking your driving to the next level.”

Bridgestone’s innovative Blizzak winter tires have been featured at the school for more than a decade. A broad range of 2015 model-year Lexus vehicles equipped with Bridgestone’s revolutionary Blizzak tires are standard equipment in the school’s safety and performance programs.

Four different 2015 Lexus models will be used for programs during the 2014/15 season. SUV models include the all-wheel drive RX 350 and the full-time four-wheel drive GX 460; sedan models include the all-wheel drive IS 250, rear-wheel drive IS 250 (performance classes only), and the front-wheel drive ES 350.

The Bridgestone Winter Driving School opened Saturday, December 20 and is scheduled to operate seven days a week through early March. Half-day, full day, multi-day, corporate and private courses are available. A distinct range of courses on a variety of levels is taught by driving professionals with years of experience in many facets of motor sports. Clients range from the young permit holder to the professional race driver. Additionally, the Bridgestone Winter Driving School offers off-site seminars and classroom training sessions.

2014/2015 safety programs, intended for the everyday driver, feature the popular Second Gear full-day course, as well as the introductory First Gear half-day class. Both courses maximize hands-on driving time. Corporate and custom safety courses are also available to fit the needs of any group. Personalized private one-on-one training is also offered upon completion of a standard course.

One and two-day 2014/2015 performance courses offer the highest level of driver training available, and incorporate world rally racing techniques. The most advanced cornering, acceleration, and braking skills are developed to maximize balance and control in the most challenging conditions. These courses are designed for driving enthusiasts, law enforcement groups, military specialists, stunt drivers, automotive test engineers, and aspiring and current professional racers. Fully customizable performance courses are available to meet the specific needs of any group.

The Bridgestone Winter Driving School’s headquarters are centrally located at 2300 Mount Werner Circle at The Shops at The Steamboat Grand, across from the Ski Area Gondola Transportation Center. Intentionally designed with the clients’ best interests in mind, the facility features a spacious entry, natural light, visual technology, and contemporary finishes.

“Modern Winter Driving Techniques,” the Telly Award-winning 24-minute HD DVD, is perfect for those unable to attend the school in person and covers the proper use of weight transfer, front and rear wheel skid control, everyday braking, emergency braking, accident avoidance, proper cornering techniques on low grip surfaces and more.

For additional information, to register, or to purchase materials, visit winterdrive.com, or call 1.800.WHY.SKID/1.800.949.7543. Follow us on Facebook, Instagram as whyskidsteamboat, and on Twitter @WDrivingSchool.

About the Bridgestone Winter Driving School
The Bridgestone Winter Driving School has been teaching safe driving techniques in real winter driving conditions on purpose-built ice and snow tracks in Steamboat Springs, CO since 1983. Students, young and old, achieve competence and confidence using the latest products from title sponsor Bridgestone. The Bridgestone Winter Driving School is exclusively powered by Lexus with front-, all-wheel, and full-time all-wheel drive Lexus vehicles equipped with Bridgestone’s revolutionary Blizzak tires as standard equipment in the school’s safety and performance programs. The Bridgestone Winter Driving School operates 7 days a week from late December to early March. The school’s 24-minute Telly Award-winning DVD is available to the public. For additional information, to register, or to purchase materials, visit winterdrive.com or call 1.800.WHY.SKID/1.800.949.7543.