Flooring Contractor in Hartford, CT, Creates Web Site to Market to Area Home- and Business Owners

Avon, CT, January 14, 2015 --(PR.com)-- American Wood & Tile, an Avon-based flooring contractor serving the greater Hartford area, has become the latest small business in the region to add online marketing to its arsenal of advertising tactics. With help from the Internet marketing specialists at Prospect Genius, American Wood & Tile is taking steps to make its Web site visible and accessible to local home- and business owners who are researching flooring companies online. The goal of the Prospect Genius partnership is to ensure that when people search the Web for hardwood floor refinishing, laminate flooring installation, or related flooring services, they can quickly and easily connect with the pros at American Wood & Tile.

A recent AT&T Small Business Technology Poll found that 67% of small businesses in the U.S. use Web sites as a primary means of communicating with their customers. By joining the trend, American Wood & Tile has the chance to reach prospective customers who might not learn about its services through other media. The move toward digital marketing makes American Wood & Tile more competitive among flooring companies that don’t yet operate a business Web site, as well as those that are already online.

Prospect Genius is calling on a variety of proven Internet advertising techniques to help American Wood & Tile stand out on the Internet. These include search engine optimization, which can boost a site’s search engine performance, as well as directory placement and professional content creation. For Hartford-area home- and business owners who are seeking a flooring contractor to repair or install hardwood, laminate, or tile flooring, finding American Wood & Tile should soon be a whole lot easier.

“A business needs to be Web savvy in order to reach consumers who prefer the convenience of the online shopping experience,” says Prospect Genius online marketing specialist Matt Gallo. “In today’s digital climate, Web marketing can be the thing that sets a small business apart in its industry and its local area.”

American Wood & Tile is a licensed, bonded, and insured floor contractor that has been serving residential and commercial customers in the Hartford area since 2000. The business offers tile, laminate, and hardwood floor installation and repair.