SGS New Webinar: Boosting Automotive Customer Experience

Geneva, Switzerland, January 16, 2015 --(PR.com)-- The objective of the one hour complimentary webinar (45-min presentation / 15-min Q&A) is to discuss the role of customer loyalty programs such as goodwill policies, warranties, service contracts for the customer experience of the aftersales in automotive.

Date: 19 March 2015

Agenda

The future of manufacturers’ warranties
The role of goodwill policies
Extended Warranties, Service Contacts and other loyalty measures
How do customers see it?
How to add value when controlling spent and cost of warranties and service contracts
Lost the customer? Use parts sales channels to recover lost revenues.
Need for Training, Coaching and Consulting of dealers

Background
Keeping Customers loyal to the branded workshop is the key task of all warranty people and the majority of all aftersales activities. A growing number of tools are available to incentivize customers to bring back their vehicles for maintenance and repairs to the OEM branded workshops. All ways are more or less costly, and there is no black and white right. The webinar brings some order into the toolbox, labels tools and helps to find the right application.

Presenter
Roland Gagel
SGS Global Sector Manager - Automotive

Target Audience
This webinar will be most of interest to: Aftersales Managers, Warranty Managers, Service Providers of Automotive Service Contracts and extended warranties, Dealer network Development Managers.

Register for the Session
https://sgseventcenter.webex.com/sgseventcenter/onstage/g.php?MTID=e9e03714d7f4c7c242a19a0f4fd77815b

10:00 p.m. Singapore (Singapore, GMT+08:00)
03:00 p.m. Europe (Berlin, GMT+01:00)
10:00 a.m. Eastern Daylight (New York, GMT-04:00)

For more information, please contact:
Nelirene Dablio
Global Interactive Marketing Manager
SGS S.A.
t: +63 2 848 0777 loc. 8772

Language: English
Cost: No cost