Alarm and Security System Company in Dallas, TX, Launches New Online Marketing Campaign

Dallas, TX, January 30, 2015 --(PR.com)-- In today’s digital world, many consumers prefer to carry out online research to connect with businesses in their area offering products or services they need. In order to reach those Web-savvy consumers, many small and medium businesses (SMBs) are taking steps to improve their Internet presence, launching new Web sites and associated Internet advertising campaigns. The latest company to join the trend is Executive Security Services, Inc., which installs commercial and home security systems, fire alarms, and intercom systems, as well as offering other electrician services. Executive Security Services, Inc. is partnering with the online marketing specialists at Prospect Genius to make its Web site more visible and accessible to home- and business owners in and around Dallas.

As of 2013, approximately 85% of adults in the U.S. used the Internet, according to the Pew Research Center’s Internet and American Life Project. While much of people’s time online is spent viewing entertainment and e-mail, many Internet users also rely on the Web to research local businesses. That’s why an active, informative, and easy-to-locate Web site can be such a vital part of a company’s marketing plan. If people can find Executive Security Services, Inc. online with ease and learn about everything the business has to offer, they may be more likely to hire its specialists for security and electrician services.

Prospect Genius is implementing a variety of tried-and-true Web advertising tactics on behalf of Executive Security Services, Inc. These include search engine optimization (SEO), directory placement, and professional content creation. All of these efforts are aimed at helping Executive Security Services, Inc. display more prominently to anyone in the Dallas area who’s searching the Web for the services the business offers.

“Online visibility plays a major role in whether prospective customers learn about a local business,” says Matt Gallo, a senior Web advertising strategist with Prospect Genius. “By helping Executive Security Services, Inc. get the word out more widely about its service offerings, we hope to help the business broaden its customer base and better meet Dallas’s alarm and security system needs.”

Executive Security Services, Inc. installs commercial and home security systems and more in the greater Dallas region. The company is fully licensed and insured, and its staff has more than 14 years of experience in the industry.