BanCorp Properties: Rancho Santa Margarita – a Strategic Market for Increasing Brand Awareness Through Social Media

Rancho Santa Margarita, CA, January 31, 2015 --(PR.com)-- BanCorp Properties said on Thursday that the community of Rancho Santa Margarita in Orange County was perfectly positioned for an intensified marketing campaign based on numerous external factors. With long-term mortgage interest rates remaining at or near historical lows, and with the relatively low market values of Rancho Santa Margarita property values when compared to the coastal cities of Orange County, the Rancho Santa Margarita real estate market presents an excellent opportunity for both first-time and trade-up equity buyers. BanCorp believes that this favorable lending environment consolidated with hyper-sensitive social media advertising blitz targeting the Rancho Santa Margarita Real Estate Professional would allow the company to not only increase its inventory, but likely increase its base of buyer’s representations.

With more buyers being able to enter the market, in combination with an advertising campaign with a main motivating factor is to draw increasing brand awareness to the company should be a winning combination. There are key subdivisions and communities within Rancho Santa Margarita that BanCorp Properties believes that it could exploit including; Dove Canyon, Las Flores, Rancho Cielo, Wagon Wheel and Robinson Ranch. Greg Steinaker, President of BanCorp was quoted as saying “The company is already using aggressive social media advertising in the majority of the other cities we serve, starting off in Q1 of 2015 seems like an opportunity to aggressively enter the Ranch Santa Margarita real estate market.” Mr. Steinaker went on to add “Rancho Santa Margarita is a strategic urban inland community that the company can’t neglect, the firm won’t be able to increase inventory by sitting on the sidelines and accepting the status-quo.”

BanCorp Properties initiated its new market initiative in 2014 in conjunction with its on-going pursuit to drive business through internet marketing. The company believes that it simply can’t ignore this type of advertising, which is a move away from the more traditional types such as print media and radio advertising. Since it is estimated that over 85% of all home searches begin on the internet, it makes perfect sense for the company to engage in aggressive social media marketing. BanCorp Properties believes that by continuing to manage to well-known hubs such as Twitter, Google+ and LinkedIn, and then incorporate some of the lesser known ones for the sole purpose of marketing properties will be favorable across all divisional lines. For the company to be successful in the Rancho Santa Margarita real estate market it must be a multi-pronged marketing effort with social media, internet marketing and then taking advantage of the low prevailing interest rates.