US Air Fresheners Market to Reach USD1.8 Billion in 2015, Finds TechSci Research Study

Burnaby, Canada, February 04, 2015 --(PR.com)-- According to a recently published TechSci Research report “United States Air Freshener Market Forecast & Opportunities, 2019,” the US air freshener market is estimated to touch USD1.8 billion in 2015. Over the last decade, air fresheners have emerged as an essential home care product due to increasing product awareness among diverse consumer classes in the US. Major factors driving air freshener sales in the US include high per capita income and living standard coupled with rising hygiene concerns among consumers. Air fresheners are no more restricted to residential sector, and are being widely used in office spaces, shopping centers and cars.

The demand for air fresheners is further driven by increasing waste generation in the country. The average person in the US generates a minimum of 2 kg of garbage per day. According to MSW (Municipal Solid Waste), the generation of waste in the country was over 250 million tons in 2012. Over the next decade, waste generation is expected to grow further, owing to increasing number of households and residential garbage accounting for majority of garbage generation in the country. Consequently, the demand for air fresheners is also expected to increase over the next five years.

“Air fresheners contain phthalate, which poses serious health risks to infants as well as young children. To curb these health concerns, air freshener manufacturers in the US have been increasing their focus on developing organic variants containing natural fragrances and green ingredients. These air fresheners are being specifically developed considering the health hazards posed by synthetic chemicals to asthmatic patients, pregnant women, infants and elders,” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm.

“United States Air Freshener Market Forecast & Opportunities, 2019” has evaluated the future growth potential of air fresheners market in the US and provides statistics and information on market structure and consumer behavior trends. The report is intended to provide cutting-edge market intelligence and help decision makers to take sound investment evaluation. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities in air freshener market in the US.