BanCorp Properties Zeroing in on Corona Del Mar Real Estate Market to Elevate Brand Awareness, Increase Market Share and Increase Inventory

Corona Del Mar, CA, February 07, 2015 --(PR.com)-- It is widely expected that the Federal Reserve will not adjust interest rates upward at the first part of the year, with no changes expected until at least the third or fourth quarters of 2015. The Corona Del Mar real estate market is considered a high-end market, with the market values of homes being significantly higher than average for the remainder of South Orange County. The low rates allows borrowers to have increased purchasing power, able to command a higher priced property than if interest rates were higher, making the Corona Del Mar housing a more attractive option currently, especially if buyers take into account that interest rates are expected to trend higher. Even though Corona Del Mar attracts more cash buyer’s, proportional to the remainder or Orange County, there is still a large market for buyer’s who need to secure financing.

The Corona Del Mar market is an extremely popular option for people interested in living close to the ocean, and because of this high demand, the inventory of homes for sale in Corona Del Mar tends to remain fairly stable. BanCorp believes that the Corona Del Mar real estate market is a strategic one, and the company simply can’t ignore it while it continues its market expansion throughout Orange County. The company believes that by allocating additional resources to social media postings, in combination with a heightened attention to internet adverting, in combination with the low interest rates should allow the company to secure additional market share. BanCorp already has a fairly significant presence in the Newport Beach housing market, so a targeted campaign into Corona Del Mar would not be as if the company was attempting to move into a brand new market.

BanCorp Properties said on Thursday that if it wants to increase its inventory of homes for sale in Corona Del Mar, it likely could be accomplished with an increased and focused social media postings to not only the most well known hubs such as Google+, Twitter, LinkedIn and Facebook, but also through focusing on some of the smaller, less known ones. The company believes that one of the fringe benefits of a marketing campaign such as this, where it is zeroing in on the Corona Del Mar Real Estate Agent for the purpose of drawing attention to particular properties, would be that the organization could add to it base of Newport Beach real estate professionals. The Corona Del Mar real estate markets is one of the most competitive in Southern California, being aggressively marketed to by the national real estate companies as well as the medium sized regional companies. The company hopes to be able to secure more representations as buyer’s agents as well as listing agent’s assignments.