Hardwood Floor Contractors in Dallas, TX, Turn to Search Engine Optimization to Better Reach Locals

Dallas, TX, February 11, 2015 --(PR.com)-- For home and business owners in the greater Dallas area, it will soon be much easier to connect with licensed, bonded, and insured flooring contractors to install hardwood, tile, and laminate floors or refinish hardwood floors. Through a new partnership with the online marketing specialists at Prospect Genius, locally owned business Texas Hardwood Flooring is taking steps to boost its Web site’s visibility and accessibility to area residents. By ensuring that people in the region who query Google, Bing, and Yahoo! in search of flooring installation professionals are more likely to encounter Texas Hardwood Flooring’s Web site, Prospect Genius hopes to help the business broaden its customer base.

A 2013 Yodle report found that only 52% of small and medium businesses (SMBs) nationwide maintained a business Web site. By working to make its Web site more prominent to people searching the Internet for flooring contractors, Texas Hardwood Flooring has the chance to get a leg up over its competitors that don’t use the Web as part of their overall marketing strategy. In today’s digital age, many people turn to the Internet first when researching local businesses, which is why an informative and easy-to-locate Web site can be such an effective marketing tool.

Prospect Genius will be using a variety of proven search engine optimization and online marketing tactics to ensure that Texas Hardwood Flooring’s site is visible to people in its local area who are seeking the products and services it offers. That means using directory placement and other techniques to push Texas Hardwood Flooring as close as possible to the top of relevant search engine results pages. Going forward, Web queries using terms like “hardwood refinishing” and “tile installation” should be more likely to lead to Texas Hardwood Flooring's site.

“An effective business Web site has to do more than just tell people what services the business offers,” states Matt Gallo, a senior Internet advertising specialist with Prospect Genius. “It also has to perform well on search engine results pages, so people can locate it in a hurry. We want the process of finding Texas Hardwood Flooring online to be fast and hassle-free.”

Texas Hardwood Flooring has been proudly serving the Dallas-Fort Worth area for over 50 years and is a third-generation hardwood flooring company. They specialize in hardwood installation and refinishing, laminate installation, tile installation, and more.