BanCorp Properties Zeroing in on Capistrano Beach Real Estate Market in a Intensified Marketing Effort to Increase Brand Awareness and Secure Additional Market Share

Capistrano Beach Dana Point, CA, February 11, 2015 --(PR.com)-- BanCorp Properties said on Monday that it planned on intensifying its marketing efforts in the Capistrano Beach community of Dana Point in California. With long-term mortgage interest rates remaining at or near historical lows, the company believes that a combination of these lower interest rates with focused internet marketing effort would likely afford the organization with a real opportunity to gain market share. The Capistrano housing market is considered a high-end, luxury market of Orange County, with many homes being purchased in ‘cash transactions.’ However there are enough Capistrano Beach homes for sale being purchased with take-out purchase-money financing that the company believes that the lower rates are significant enough to become a central theme in the marketing efforts in the community.

BanCorp believes an aggressive marketing campaign that moved away from the older-school methods of traditional print media and radio advertising and moved towards internet and social media would likely be the best method for making an impact. It is estimated that nearly 90% of all home searches start on the internet, so it would be consistent and practical for the company to allocate resources towards internet and social media. The Dana Point real estate market is a significant one, and the community of Capistrano Beach is one of the largest “villages” of Dana Point. The company believes that if wants to gain an overall greater share in the Dana Point real estate market, it simply can’t ignore the Capistrano Beach real estate market.

BanCorp said on Monday that the postings to the larger social media hubs such as Twitter, Facebook, Google+ and LinkedIn always have the potential of going viral. This is one of the main reasons that the company believes that moving resources into internet advertising is so appropriate at this time. The company is already marketing in Dana Point, so a targeted campaign in the Capistrano Beach housing market would not be something new: it would not be as if the company was moving into unchartered waters. Dana Point is a very competitive market, being aggressively marketed to by both the large national agencies as well as the medium sized regional players. These companies spend a great amount of revenue in a attempt to make sure there company appears on page one when a person types in “Capistrano Beach real estate” or “Capistrano Beach homes for sale.” BanCorp believes that this new intensified marketing campaign will allow it to compete against the large national agencies.